LG to launch Q6 phone this week

The Korea Times - - BUSINESS - By Kang Se­ung-woo ksw@ktimes.com

LG Elec­tron­ics’ mid-range Q6 smart­phone will hit the shelves on Aug. 2, the Seoul-based com­pany said Sun­day.

“The LG Q6 will go on sale in Korea on Aug. 2 through the na­tion’s three mo­bile car­ri­ers,” an LG of­fi­cial said.

The new smart­phone will sell for 419,100 won ($372).

The Q6 is the first in the lineup of the tech com­pany’s newly de­vised mid-tier Q se­ries, aimed at of­fer­ing a smart­phone with many of the sought-af­ter pre­mium fea­tures at af­ford­able prices.

LG also plans to re­lease an­other vari­ant Q6 Plus soon, along with the Q8 with top-notch au­dio and cam­era fea­tures.

The Q se­ries is ex­pected to be a bridge be­tween the high-end G and V se­ries and the lower-tier X and K se­ries.

LG stresses that the Q6, a tinier ver­sion of the flag­ship G6 smart­phone, boasts the es­sen­tial fea­tures of LG’s pre­mium phones.

“It will be the first smart­phone to of­fer the Ful­lVi­sion dis­play fol­low­ing the LG G6,” the of­fi­cial said. Howev- er, the Q6 will carry a smaller 5.5-inch panel, com­pared with the G6’s 5.7-inch dis­play.

The bud­get phone is pow­ered by a Qual­comm Snap­dragon 435 pro­ces­sor with 3GB of RAM and 32GB of built-in stor­age.

The Q6 Plus will come with 4GB of RAM and 64GB of stor­age.

It also said the new smart­phone of­fers bet­ter dura­bil­ity as its metal frame sur­round­ing the Q6 is con­structed of ul­tra-strong 7000 se­ries alu­minum, one of the high­est-strength alu­minum al­loys avail­able.

Plus, it won the U.S. mil­i­tary stan­dard cer­tifi­cate ap­proved by the De­part­ment of De­fense af­ter pass­ing a vig­or­ous se­ries of 12 spec pro­ce­dures to test its max­i­mum dura­bil­ity.

It has a 13-megapixel rear cam­era and a 5-megapixel front cam­era, along with a built-in bat­tery with a ca­pac­ity of 3,000 mAh.

“LG plans to con­tin­u­ously of­fer more high-end smart­phones at rea­son­able prices,” said Lee Sang-gyu, di­rec­tor of LG Elec­tron­ics Korea Mo­bile Group.

LG has been mak­ing des­per­ate ef­forts to re­vive its mori­bund mo­bile com­mu­ni­ca­tions divi­sion.

Its mo­bile busi­ness suf­fered an op­er­at­ing loss of 132.4 bil­lion won in the sec­ond quar­ter of the year, ex­tend­ing the streak of quar­terly losses to nine.

In the pre­vi­ous quar­ter, LG showed signs of re­vival af­ter man­ag­ing to post an op­er­at­ing loss of 200 mil­lion won, but the loss widened due to weaker-than-ex­pected pre­mium smart­phone sales and in­creases in com­po­nent costs.

Mar­ket in­sid­ers at­tribute the in­creased loss to luke­warm mar­ket re­sponse to the lat­est high-end G-se­ries hand­set.

The G6 de­buted in early March, with LG scrap­ping a mod­u­lar de­sign from its pre­de­ces­sor, the G5.

With the new model, LG shifted its mo­bile strat­egy by fo­cus­ing on en­hanc­ing user ex­pe­ri­ences and on a string of ba­sic func­tions with­out adding "wow" fac­tors.

Bro­ker­age com­pa­nies were pes­simistic over the re­bound of the na­tion's sec­ond-largest hand­set maker. Mi­rae As­set Se­cu­ri­ties fore­cast LG's mo­bile op­er­at­ing loss to reach 93.4 bil­lion won.

Cour­tesy of LG Elec­tron­ics

A model shows LG Elec­tron­ics’ new mid-tier smart­phone, the LG Q6, which will hit shelves on Aug. 2.

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