Volkswagen Korea pledges to regain customer trust
Volkswagen Korea has carried out various campaigns jointly with its dealerships to recover customer trust, looking for a successful return after it wins back sales certifications from the government for 80 banned vehicles.
The German carmaker’s local affiliate in Korea opened four new service centers in the first half of this year while moving one center to a larger facility to make preparations for its return to the market. As another measure to recover customer trust, Volkswagen Korea has also carried out its new customer campaign, “We Care,” since February. Volkswagen dealerships, which emptied their showrooms after the government’s sales ban for affected vehicle models, have also used the venues for the company’s corporate social responsibility (CSR) activities.
A Volkswagen Korea official said it is expanding its service network to enhance its competitiveness in the Korean market long term. It has completed building new service centers in Ulsan and Busan, South Gyeongsang Province, in March.
It also opened other centers in Guri, Gyeonggi Province, in April, and in Pohang, South Gyeongsang Province, in May.
Volkswagen Korea also moved its Seocho service center into a larger facility in Yangjae-dong, Seoul. Located near the nation’s major motorways, including the Gyeongbu Expressway, the service center is the largest center among foreign car makers in Seoul, the official said.
Along with its expanded network, Volkswagen Korea also started carrying out the We Care campaign in February. The campaign provides not only specialized maintenance service but also standardized and improved customer service quality at any Volkswagen center across the country.ly customet only customer ustomer are, in February. a new ands in Seoul. r to larger facility
“The We Care campaign is a campaign for Volkswagen Korea employees to provide top-quality service for customers,” said the official.
“We educate and learn from each other to improve customer experiences to recover our brand trust.”
A Volkswagen Korea mechanic tunes up a vehicle at the carmaker’s official service center under its customer service campaign.