Volk­swa­gen Korea pledges to re­gain cus­tomer trust

The Korea Times - - BUSINESS -

Volk­swa­gen Korea has car­ried out var­i­ous cam­paigns jointly with its deal­er­ships to re­cover cus­tomer trust, look­ing for a suc­cess­ful re­turn af­ter it wins back sales cer­ti­fi­ca­tions from the govern­ment for 80 banned ve­hi­cles.

The Ger­man car­maker’s lo­cal af­fil­i­ate in Korea opened four new ser­vice cen­ters in the first half of this year while mov­ing one cen­ter to a larger fa­cil­ity to make prepa­ra­tions for its re­turn to the mar­ket. As an­other mea­sure to re­cover cus­tomer trust, Volk­swa­gen Korea has also car­ried out its new cus­tomer cam­paign, “We Care,” since Fe­bru­ary. Volk­swa­gen deal­er­ships, which emp­tied their show­rooms af­ter the govern­ment’s sales ban for af­fected ve­hi­cle mod­els, have also used the venues for the com­pany’s cor­po­rate so­cial re­spon­si­bil­ity (CSR) ac­tiv­i­ties.

A Volk­swa­gen Korea of­fi­cial said it is ex­pand­ing its ser­vice net­work to en­hance its com­pet­i­tive­ness in the Korean mar­ket long term. It has com­pleted build­ing new ser­vice cen­ters in Ul­san and Bu­san, South Gyeongsang Prov­ince, in March.

It also opened other cen­ters in Guri, Gyeonggi Prov­ince, in April, and in Po­hang, South Gyeongsang Prov­ince, in May.

Volk­swa­gen Korea also moved its Seo­cho ser­vice cen­ter into a larger fa­cil­ity in Yang­jae-dong, Seoul. Lo­cated near the na­tion’s ma­jor mo­tor­ways, in­clud­ing the Gyeongbu Ex­press­way, the ser­vice cen­ter is the largest cen­ter among for­eign car mak­ers in Seoul, the of­fi­cial said.

Along with its ex­panded net­work, Volk­swa­gen Korea also started car­ry­ing out the We Care cam­paign in Fe­bru­ary. The cam­paign pro­vides not only spe­cial­ized main­te­nance ser­vice but also stan­dard­ized and im­proved cus­tomer ser­vice qual­ity at any Volk­swa­gen cen­ter across the coun­try.ly cus­tomet only cus­tomer us­tomer are, in Fe­bru­ary. a new ands in Seoul. r to larger fa­cil­ity

“The We Care cam­paign is a cam­paign for Volk­swa­gen Korea em­ploy­ees to pro­vide top-qual­ity ser­vice for cus­tomers,” said the of­fi­cial.

“We ed­u­cate and learn from each other to im­prove cus­tomer ex­pe­ri­ences to re­cover our brand trust.”

Cour­tesy of Volk­swa­gen Korea

A Volk­swa­gen Korea me­chanic tunes up a ve­hi­cle at the car­maker’s of­fi­cial ser­vice cen­ter un­der its cus­tomer ser­vice cam­paign.

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