When Facebook blocks news, political risks follow

Since Meta blocked links to news in Canada last August to avoid paying fees to media companies, right-wing meme producer Jeff Ballingall says he has seen a surge in clicks for his Canada Proud Facebook page.

“Our numbers are growing and we’re reaching more and more people every day,” said Ballingall, who publishes up to 10 posts a day and has some 540,000 followers.

“Media is just going to get more tribal and more niche,” he added. “This is just igniting it further.”

Canada has become ground zero for Facebook’s battle with governments that have enacted or are considering laws that force internet giants — primarily the social media platform’s owner Meta and Alphabet’s Google — to pay media companies for links to news published on their platforms.

Facebook has blocked news sharing in Canada rather than pay, saying news holds no economic value to its business.

It is seen as likely to take a similar step in Australia should Canberra try to enforce its 2021 content licensing law after Facebook said it would not extend the deals it has with news publishers there. Facebook briefly blocked news in Australia ahead of the law.

The blocking of news links has led to profound and disturbing changes in the way Canadian Facebook users engage with information about politics, two unpublished studies shared with Reuters found.

“The news being talked about in political groups is being replaced by memes,” said Taylor Owen, founding director of McGill University’s Centre for Media, Technology and Democracy, who worked on one of the studies.

“The ambient presence of journalism and true information in our feeds, the signals of reliability that were there, that’s gone.”