Splash Fashion Xcess celebrates maximalism
Summer 2016 fashion show feast to senses
KUWAIT CITY, April 28: This season Splash embraces the other end of the style spectrum and celebrates the resurgence of Maximalism. Titled ‘Splash Fashion Xcess’, the Summer 2016 fashion show brought together color, embellishments, textures topped with grunge inspiration.
With two sub stories- Mod Maximalism and Grunge Maximalism taking centrestage, a little bit of everything seems just about the right way to enter the season. What you get in the collection is a modern hybrid between neat designs with a maximalist edge.
Exploring a new venue with Asateer, Atlantis, the guests were welcomed into a pre-function area which was nothing short of a feast to the senses. A walk through the tunnel with multicolored heart facets, one was immediately transported to an eclectic dimension. Adorned with mirrors and raw bulbs on either side, the replication of things exemplified the Maximalism theme. The pre-party zone complete with archways and elements inspired by the grunge culture like metal chains set the mood for the show. The energy was palpable with trap and dubstep tunes creating an electric ambiance. Making way into the runway dotted with LED screens, one was able to get a glimpse of the theme through a lucid graphic display.
The collection presented on the runway is available at all Centrepoint stores and at Splash in Al Salam Mall and The Avenues, Phase II. Most looks are available on www.landmarkshops.com/ splash. You can revisit moments from the show visiting our Splash Facebook page- Splash Fashions.
n Collection note below: The two dominant trends featured at Summer ’16 fashion Show were:
Catering to a set of sophisticated individuals this collection comprises of tailored and oversized silhouettes.
Fabrics include linen, denim and cotton
Key pieces include suits, distressed denims and long tees. the ever-changing lifestyle demands of its customer and re-instating their trust in the brand. Showcasing popular collections for men, women and teens, Splash has revamped its existing product portfolio and introduced a uni-brand concept across its stores providing a comfortable and easy shopping environment. Alongside, Splash also houses a gamut of international brands under its portfolio like Lee Cooper, Bossini, ELLE and Being Human among others.
As a brand Splash believes in constantly being a trend-setter in the region and has successfully created some of the biggest and most popular brand properties/events which have now become part of the social calendar of the Region. With constant revamping of the marketing portfolio, newer forms of communication are added and channeled to keep the consumer involved. The Splash Calendar and Splash Fashion Shows are by far the most popular annual and bi-annual events in the brand’s portfolio of events.
Splash has received several significant industry accolades that include being awarded the “Superbrand” status 2013 which is fourth in a row for the brand. Also listed in Forbes Arabia’s “Top 40 Arab Brands” list, Splash has also been awarded first runner at the Grazia Style Awards 2010, as ‘Best place to Spend AED 500’. A winner of several marketing awards of great significance, Splash has recently won the Most Admired Marketing Campaign at the Retail ME Awards 2011 along with the Most Admired Retailer award.
For more details visit Splash’s website www.splashfashions.com
A photo from the event