Action launches new corporate identity, appoints new CEO
Move reflects company’s changing dynamics
KUWAIT CITY, March 26: Action Global Communications has announced the launch of the agency’s new fresh and simple corporate identity which reflects the company’s strategic transformation – now being led by its new CEO, Chris Christodoulou, who has taken over from the Group’s founder Tony Christodoulou.
A visionary regional communications network established 45 years ago, Action has always focused on emerging markets and is now the leading independent communications network in Russia, CIS, the Baltics, Eastern Europe, the Balkans, the Middle East and North Africa. The past few years have seen a rapid improvement in digital technologies in these regions, which has been reflected in the way that PR services are now executed, with digital now playing a greater role than ever before.
This is particularly evident in Kuwait, where Action Kuwait this year celebrates its 15th anniversary. During its time in operation, the agency has become a market leader in the country thanks to a team of digital experts, with international experience and local knowledge, on hand to facilitate clients with the perfect mix of on and offline channels of communication needed to achieve strong and measurable results among target audiences.
Since 2002, Action Kuwait has provided integrated PR services that to this day continue to make it a trusted partner for local and multinational brands such as Jumeirah Messilah Beach Hotel & Spa, Fouad Al-Ghanim & Sons Automotive Company, Etihad Airways, Mastercard and more.
“The launch of the new corporate identity represents exciting times for Action and comes at special time for the team here at Action Kuwait as we celebrate an important milestone of 15 years in operation,” Amna Al Jarery, Action Kuwait Country Manager, said. “The new brand logo emphasizes the fresh energy of the network and that perfectly aligns with the fully-integrated services we provide.”
The new brand has been designed with a simple and modern motif to represent the effective and efficient communications results that Action delivers across more than 40 countries, and to recognise the addition of the dedicated Action Digital brand to the Group’s services.
Chris Christodoulou, CEO of Action Global Communications, says: “While Action’s long history has been rooted in traditional PR, what we are seeing in emerging markets is a surge in technological development and digital communications. This is also impacting the way we execute strategic communications, with more clients than ever before not only wanting digital PR services, but requiring digital to play a much larger role in their companies’ outreach to customers and stakeholders.
“As part of our new brand and the recent introduction of Action Digital to our offering, our bespoke digital communication services are now an integral part of our core client services.”
While Action maintains in-market communications practitioners in all its operational markets, the Group is focusing on core regional hubs in Dubai, Russia, Kazakhstan, Cyprus, Belgium and Algeria. Moving forward, the Group will further boost its hubs with regional digital experts and creative talent to provide localised strategies and develop inspirational campaigns.
“We work with many multi-national companies and it is clear that the advantage of having local offices and local experts on the ground can never be underestimated,” said Chris. “There is incredible diversity across our core markets and at the heart of what we do is provide consultation to clients operating in culturally diverse regions to ensure that their PR activities deliver successful and meaningful results. With our talented teams around the network, our promise to clients is to bring authentic, relevant insights to companies.”