KIB marks Global Money Week 2017
Bank launches awareness campaign to promote financial literacy
KUWAIT CITY, March 26: As part of the Bank’s pioneering efforts to promote financial literacy nationwide, Kuwait International Bank (KIB) has launched a comprehensive awareness campaign entitled “With KIB, I learnt how to spend and save”, to mark the fifth annual Global Money Week (GMW); an international initiative aimed at enhancing economic education amongst children and youth. This year’s celebrations are being held under the theme “Learn. Save. Earn” and are taking place across the globe between March 27th and April 2nd.
GMW is an annual global celebration, spearheaded by Child and Youth Finance International (CYFI) - an organization dedicated to economically and socially empowering children and youth worldwide. GMW features a diverse range of events and activities aimed at inspiring children and youth to learn about money, saving, creating livelihoods, gaining employment and becoming entrepreneurs. Since its launch in 2013, the initiative has grown exponentially, with more than 7 million children and youth participants across 132 countries taking part in GMW 2016.
“Financial literacy has long been a cornerstone of our social responsibility program, and we are adamant believers in the importance of spreading economic education amongst our country’s children and youth. Educating our youth about the basics of saving and the fundamentals of good money management will enable us to foster a generation of capable and financially-savvy adults; who are capable of building a prosperous and sustainable future for our nation,” said Nawaf Najia, Manager of the Corporate Communications Unit at KIB. “We are extremely proud to be one of the first banks in the region to have partnered with CYFI, and we are thrilled to once again be taking part in the annual Global Money Week celebrations.”
This year, KIB has launched a multi-faceted awareness campaign, entitled “With KIB, I learnt how to spend and save”, featuring a diverse program of activities and initiatives targeting children, youth and parents across Kuwait. One of the highlights of KIB’s efforts is a social media campaign taking place throughout Global Money Week. The education-focused campaign is designed to raise awareness about the importance of financial literacy, and seeks to encourage parents to teach their children about good money management and the values of saving starting at an early age.
KIB has always been a passionate advocate of spreading financial awareness and economic education across all segments of the community: from school-age children, all the way to young talents looking to pursue careers within the financial sector. As an established financial institution, KIB draws on its wealth of knowledge and industry experience in order to educate and empower the local community in all areas of finance, business and economics, in an effort to fuel national development across all sectors.
The bank also continues to offer innovative Islamic banking solutions tailor-made to cater to the needs of the youth segment – including the Shabab Al-Dawli youth account and the Haboob children’s account, which combine the benefits of saving and investment.