Northern Gulf launches new Hyundai Azera at Avenues
Comfort, safety for customers
Success
KUWAIT CITY, June 19: Hyundai has introduced the Middle East version of its All-new Azera large sedan, offering buyers a car that is not only bigger and significantly more advanced than the model it replaces, but also comes with a larger, more powerful engine than is available anywhere else in the world.
Following the introduction of the allnew Azera in the Middle East, Northern Gulf launched the all new car at The Avenues. The car was located in Dome 3 from June 15-17, 2017.
The Azera had a special impact on the mall’s visitors who enjoyed the developed features of the car in terms of its distinctive design and cutting-edge technology. The Azera is set out to be the largest and most advanced vehicle as compared with the previous generation of Azera cars.
Northern Gulf offered customers the opportunity to book a test drive of the all-new Azera by visiting HyundaiKuwait.com. Furthermore, customers had the chance to learn more about the Azera’s design, technology and luxury features as well as engine that was catered to be larger and more powerful for the Middle East.
Designed and engineered as the carmaker’s top-of-the range passenger sedan, the sixth generation of the Azera is longer, wider, and taller than ever before, and offers even higher levels of comfort and equipment. On global versions, its top-line engine will be a 3.0-liter V6 delivering a maximum 261 metric horsepower (PS). For Middle East buyers, however, the Azera will come with 3.5 liters and 290 PS (286 HP) as standard, matched to an eightspeed automatic transmission.
Northern Gulf’s CEO, Raed Turjuman, commented that the success of the Azera model in Kuwait is due to the interest of a large segment of customers in the region in this category of motor vehicles that are more powerful as compared to other worldwide markets. This therefore gives the Azera more appeal across the region through its unique features and advanced technologies.
The powerful, GCC-only engine is offered as part of a world-class package that will set a new standard in its segment. Development has paid close attention, to detail to create a perfect balance of ride stability, responsiveness and comfort.
The All-new Azera’s styling is the latest evolution of Hyundai’s distinctive and confident design language. It is the second model internationally to carry the brand’s new signature design element, the ‘Cascading Grille’, giving the car a clearly premium identity, while the rear combination lamps illuminate the full width of the car, creating a revamped image while inheriting Azera’s design DNA. From every angle, the design is perfectly balanced.
The elegant bodywork is also stronger, with use of advanced construction methods offering best-in-class rigidity. Torsional rigidity is increased by 23.2 percent, and overall chassis rigidity by 34 percent, compared with the outgoing model. A stronger body creates better ride comfort, better handling, and better noise reduction, as well as a more durable and safer structure.
Attention to detail is apparent throughout the All-new Azera. The interior offers a luxurious space finished with premium materials, while optimized ergonomics provide enhanced comfort and convenience. The space is defined by an elegantly curved layout, while instruments and controls are grouped horizontally for convenient and intuitive use.
Display
A touchscreen display is positions so it ‘floats’ high above other minor controls and directly alongside the instrument cluster, where the driver can see and use the screen more easily. The screen supports mobile device connectivity for Android Auto and Apple CarPlay, allowing safer operation of mobile phones. Advanced connectivity also includes wireless mobile phone charging.
Other convenience features include a head-up display to help the driver focus on the road ahead by showing essential information, such as vehicle speed, on the windscreen, while the main instrument cluster is a thin-filmtransistor liquid-crystal display (TFT LCD). Climate control is improved, with separate dual-zone controls for driver and passenger seats, automatic dehumidification and fog detection, and high-performance filtration system to prevent fine dust particles from entering the cabin.
The All-new Azera includes a selection of advanced safety features that set best-in-class levels of occupant protection. Passive safety elements include the high-rigidity body, nine airbags protecting both front and rear occupants, and rear impact reduction system for the front seats.
The All-new Azera is also equipped with Hyundai’s ‘SmartSense’ system, a collection of high-tech active safety features to help the driver avoid a collision. Smart Sense includes Autonomous Emergency Braking (AEB), Blind Spot Detection (BSD), Driver Attention Alert (DAA), Lane Keeping Assist System (LKAS), Advanced Smart Cruise Control (ASCC), and Around View Monitor (AVM). These cuttingedge technologies work in harmony to automatically detect hazards and take action to avoid an accident,raising industry-standard features such as antilock brakes and electronic stability control to a higher level.