Wella professionals host stylish Ghabqa

Event highlights key trends, styles for summer

A photo from the event

KUWAIT CITY, June 22: On June 20, Ali Abdulwahab Al Mutawa Commercial Co (AAW) and Wella, one of the world’s leading beauty and styling suppliers, hosted a Ramadan Ghabqa catered to stylists and beautyenthusiasts in Kuwait. Highlighting key trends and styles for the summer, AAW introduced Wella’s upcoming heat-protection collection, EIMI, and their plans to donate all salon sales of the product-line to the Kuwait Cancer Control Center.

Held at Jumeirah Messilah Beach Hotel and Spa, Wella presented emerging styles of this year’ summer trends to combat heat and humidity and keep your hair shiny and soft with it’s new product line, EIMI, presented alongside a cat-walk styled Ghabqa dinner. Guests included fashion, beauty, and makeup Instagram sensation, Ahood Alenezi alongside stylists, beauty-enthusiasts and salons in Kuwait.

EIMI by Wella Professionals is the first word in styling. With EIMI you can truly be yourself, interpreting the latest global trends, speaking the language of style and individuality. In addition to brand new products, EIMI also incorporates all your favorite products from Wella Professionals to complete a comprehensive lineup of styling products. Say Style, Speak EIMI!

The Ghabqa, hosted by Wella Professionals featured a catwalk and showcase into old, present, and new Wella products up-to-date with the latest global hair trends for summer.

Activities during the evening included a oriental band, cat-walk, traditional Ghabqa dinner, and stylist teachings through product presentations and a hands-on workshop.