Why HUAWEI Mate 10 Series were among best flagships in 2017?

The only devices built with artificial intelligence at their core

KUWAIT CITY, Feb 4: The year 2017 saw many smartphones hitting the market, and the HUAWEI Mate 10 Series smartphones have also made their way into consumers’ hands. Wrapped in an understated design with curved corners and reduced bezels, the HUAWEI Mate 10 Series hit the world by storm as they were the only devices built with artificial intelligence at their core. Discover some facts that made the HUAWEI Mate 10 Series among the best flagships in 2017.

1. The advanced expertise of Huawei in smartphone engineering

Founded 30 years ago, Huawei is today the world’s third smartphone manufacturer. The success of the company stems from a philosophy of collective wisdom and strong partnerships, as well as its commitment to provide technology solutions that enrich consumers’ lives and help them live smarter. Driven by constant innovations and ongoing investment in research development, Huawei grew to become one of the world’s top three smartphone manufacturers with its products sold in more than 170 countries and regions, and the fastest growing technology company in the Middle East and Africa, with a foothold in 22 countries. Year after year, the company’s products were increasingly acclaimed and endorsed in the region thanks to Huawei’s meticulous craftsmanship. And the HUAWEI Mate 10 Series smartphones were no exception, as they were celebrated for their impressive technology and innovation. Huawei Consumer BG is expected to generate revenue of CNY 236 billion in 2017, a year-on-year increase of around 30%. The annual global shipments of Huawei and Honor smartphones are expected to reach 153 million units. HUAWEI smartphone global market share exceeded 10%.

2. The introduction of artificial intelligence to empower consumers in their daily lives

The processing chips are still the core smartphone technology. HUAWEI had a solid foundation to develop its own chips. As early as 1991, the company established the ASIC design center mainly to design chips for HUAWEI’s telecommunication equipment. By 2004, HUAWEI founded HiSilicon, a semiconductor company to start developing 3G chips. The latest generation of the Kirin chipsets are now the highlights of HUAWEI’s flagship products: the Mate7, equipped with the Kirin 925 chipset, is HUAWEI’s star products and the first Android phone with fingerprint unlock. The Mate 9 that comes with the Kirin 960 chipsets, on the other hand, went to a new level in terms of performance. The HUAWEI Mate 10 Series smartphones were an amazing technology breakthrough as they’re the only phones with an artificial intelligence heart. They come with Huawei’s Kirin 970 processor and they are the world’s first smartphones with dedicated neural network processor unit (NPU). The Kirin 970 has a dedicated artificial intelligence chip, the Neural Processing Unit (NPU) that is able to interact and recognize its surroundings. NPU has 25% improvement on performance and 50% on efficiency compared to the normal CPU chip.

3. An intelligent dual camera coengineered with Leica to help capture amazing shots

Huawei strongly believe in collective wisdom. This is why the company constantly seeks to establish long-term collaborations with premium brands to push the boundaries of smartphone technology. To offer consumers an unparalleled smartphone photography experience, Huawei established a long-term partnership with Leica, the leader in the world of imaging for more than 10 years. By partnering with Leica, Huawei made a real-breakthrough in smartphone photography and helped transform smartphone photography into a creative art form infusing emotion into pictures. The Huawei P9 series was Huawei’s first collaboration with Leica and achieved a dual-camera milestone with Leica color and monochrome modes, as well as wide aperture bokeh effects to bring an artistic feel to the pictures. The Mate 9 Series are Huawei’s second-generation Leica cameras with dual-camera zoom. The monochrome lens was upgraded to 20MP, bringing a smooth high-definition to the shots. The P10 Series was a breakthrough in portrait photography as it focused on portrait modes using 3D facial detection, dynamic illumination and natural portrait enhancements. The Mate 10 Series smartphones were a giant technological leap with the introduction of artificial intelligence into the camera. This milestone helped shift traditional photography to smart photography with an intelligent camera that can recognizes scenes and objects and adjust parameters to produce gallery-like pictures. It’s worth to mention that Huawei and Leica have expanded their partnership with the establishment of Max Berek Innovation Lab, a jointly operated research and innovation center that will drive further developments in smartphone image and video quality.

4. An intelligent battery that can support intensive loads

The HUAWEI Mate 10 Series smartphones sport a powerful 4,000 mAh battery — the largest among in size in the market. The battery uses artificial intelligence to support power-intensive applications. It’s also combined with Huawei’s Fast Charge, a technology created by the company to make charging faster

Huawei Mate 10 Series

and more secure; in just 30 minutes, the smartphones can power up to 58%, thus supporting heavy, intensive usage over 2 days. The HUAWEI SuperCharge is the world’s first TÜV Safety Certified charging technology, the strictest certification of its kind in the world.

5. Ongoing investment in R&D to master smartphone technology

Excellence is not acquired, but earned. To achieve excellence, Huawei perseveres and does not sleep on its laurels. The company is constantly researching and developing solutions to embed the latest technology into its smartphones.

Every year, the company invests more than 10 percent of its annual sales revenue in R&D — the total R&D spending over the past 10 years has exceeded $45.1 billion. Huawei pays special attention to meaningful innovation, focusing on the core concerns of consumers to solve their biggest pain points: camera technology, battery life and faster mobile data experience. This is why the company has also set up 15 independent R&D centers around the globe, spanning North America, Europe, and the Asia Pacific to expand cooperation with global industry players at multiple intersections of technology. In France, Huawei established the Paris Aesthetics Research Center, where French luxury brand designers are invited to forecast future trends in fashion. In Russia, Huawei set up an R&D center focused on algorithm research, and in Japan, it established a small design and quality control research center. Huawei’s US R&D center is engaged mainly in research on RF, operating system, and chips, while Huawei’s research centers in Europe are mainly engaged in research on 5G technologies. In 2017, Huawei has established Noah’s Ark Lab, a dedicated lab for research on big data, machine learning and artificial intelligence. The company has also partnered with universities such as Berkeley to run strategic cooperation on the infrastructure of artificial intelligence. Huawei ranked number 9 in 2016 Top 10 Global R&D investment; over 90% of Huawei’s intellectual property are invention patents. Today, Huawei holds around 30,000 patents around the world.

6. Recognition from the world’s most renowned institutions

Celebrating Huawei Mate 10 Series smartphones’ excellent performance, Huawei is an early winner at CES® 2018, earning awards from global technology media titles following the HUAWEI Mate 10 Pro’s introduction to the US market and the unveiling of the HUAWEI WiFi Q2 Series. Highlighting the HUAWEI Mate 10 Pro’s mobile AI processor, New Leica Dual Camera and long-lasting battery, among other features, media presented Huawei four awards: Android Authority awarded the HUAWEI Mate 10 Pro the ‘2017 Smartphone of the Year’ award for having consistent quality across the board. TechRadar named the HUAWEI Mate 10 Pro the ‘Best Smartphone’ at the show, acknowledging the device’s Kirin 970 AI chip, HUAWEI FullView Display, the world’s largest dual f/1.6 aperture, and the world’s first end-to-end safety certified charging technology. T3 gave the HUAWEI WiFi Q2 Series one if its ‘Loves’ award for being a true plugand-play Wi-Fi system designed for the entire house. Android Police recognized the HUAWEI Mate 10 Pro as a ‘Best of CES 2018’ for its Kirin 970 processor, intelligent New Leica Dual Camera, and long-lasting battery power. Android Central named the HUAWEI Mate 10 Pro a ‘2018 CES Top Pick’ because of its improved dual camera setup, SuperCharge certification and 6-inch HUAWEI FullView HDR display.

7. One of the fastest growing brands in the world

Over the years, Huawei cemented a positioning as a premium brand loved and celebrated by consumers around the globe. It is also one of the fastest growing tech companies in the world. Huawei’s brand awareness increased from 81% in 2016 to 85% in 2017. Its brand value has been recognized by multiple sources across the globe — having ranked 49th in the 2017 BrandZ Top 100 Most Valuable Global Brands list, made 88th place in the World’s Most Valuable Brands list released by Forbes in 2017, and climbed to 70th place on Interbrand’s 2017 Best Global Brands.