Zain humanitarian partner of KRCS campaign

Partnership part of firm’s Ramadan social campaign

A photo from the event

KUWAIT CITY, May 23: Zain, the leading telecommunications company in Kuwait, announced its Humanitarian Partnership to a new campaign launched by the Kuwait Red Crescent Society (KRCS) to offer essential food supplies and medical aid to underprivileged families inside Kuwait during the Holy Month of Ramadan.

Zain’s Humanitarian Partnership to this campaign came as part of its comprehensive Ramadan social campaign as well as its Corporate Sustainability and Social Responsibly Strategy that closely focuses on supporting humanitarian initiatives with the aim of supporting all segments of the community, including underprivileged families that are in most need of help during the Holy Month.

Campaign

The new campaign aims at offering essential food supplies as well as medical aid to underprivileged families inside Kuwait during the Holy Month of Ramadan. Zain donated the full amount of donations it collected from its charitable initiative “Ya Baghi Al Khair Aqbel” last year to support this initiative. The company also sent awareness messages through SMS and social media to raise awareness about this campaign and encourage the public to donate via the official channels.

A number of Zain volunteers also participated in distributing food supplies and medical aid to the families.

During Ramadan of last year 2017, Zain launched its charitable initiative “Ya Baghi Al Khair Aqbel” for the second consecutive year, where the company donated 500 fils (half a KD) each time a customer paid their bill anytime during the Holy Month of Ramadan through one of Zain’s electronic or direct channels. The collected donations were donated to KRCS’s latest campaign to improve the living conditions of underprivileged families in Kuwait.

Zain’s support to this initiative comes in line with its Corporate Sustainability and Social Responsibility strategy that seeks to contribute to the welfare of the society in several ways. Zain prides itself on its long track of records and contributions it has put in philanthropic areas. The company strongly believes that such initiatives help infuse a sense of responsibility into members of the society, and help support those who are in need of help.

Zain is proud of its long list of programs and contributions that serve noble causes through strategically partnering with entities that adopt humanitarian work, including the Kuwait Red Crescent Society (KRCS), as well as other non-profit organizations, governmental institutions, and global entities.

Zain and KRCS officials with a number of volunteers.