‘Zain Al Oyoon’ campaign raises KD 32,000 within days

Zain launched campaign during Ramadan in partnership with Direct Aid

KUWAIT CITY, June 25: Zain, the leading telecommunications company in Kuwait, announced the successful conclusion of its humanitarian campaign entitled “Zain Al Oyoon” launched during the Holy Month of Ramadan in partnership with Direct Aid and YouTube star Omar Farouq (Omar Tries). The campaign raised KD 32,000 within 5 days to build two camps for treating eye diseases, which will benefit over 800 people in Africa.

Zain launched this humanitarian campaign under its comprehensive Ramadan social campaign as well as its Corporate Sustainability and Social Responsibly Strategy that closely focuses on supporting humanitarian initiatives. The company strongly believes that such initiatives help infuse a sense of responsibility into members of

A photo from the event

the society, and help support those who are in need of help.

“Zain Al Oyoon” campaign aimed at collecting donations for “Al Noor Camps” to treat eye diseases in Africa. The campaign kicked-off with an initiative called “Do You Have 100 Fils?”, where Omar Farouq (owner of the popular YouTube show Omar Tries) visited public places and asked pedestrians for 100 fils, which he gathered to collect the cost of one eye surgery (40 KD). The initiative centered around the idea that helping people can start at any amount no matter how small. An official donation channel was then launched in partnership with Direct Aid, where KD 32,000 were collected within just 5 days to build two eye camps, which will benefit over 800 underprivileged people in Africa.

Zain is committed to enrich the culture of giving and social contribution through launching such campaigns and supporting initiatives adopted by leading non-profit organizations inside and outside of Kuwait. Zain prides itself on its long track of records and contributions it has put in philanthropic areas over the years, being one of the leading companies in the private sector.

During the Holy Month of Ramadan, Zain was the Platinum Partner of Nurture and Educate Students Today (NEST)’s educational campaign, entitled #Rock_Paper_Pen, which mainly aimed at raising donations for the benefit of building three new schools set to serve 820 students in the Republic of Chad. The campaign’s idea centered around using advanced technology solutions to attract and aware potential donors in the campaign’s booth at the Avenues Mall.

Zain was also be the Humanitarian Partner to a new campaign launched by the Kuwait Red Crescent Society (KRCS) to offer essential food supplies and medical aid to underprivileged families inside Kuwait. Zain donated the full amount of donations it collected from its charitable initiative “Ya Baghi Al Khair Aqbel” last year to support this initiative. Zain also sent awareness messages through SMS and social media to raise awareness about this campaign and encourage the public to donate via the official channels.

Zain is proud of its long list of programs and contributions that serve noble causes through strategically partnering with entities that adopt humanitarian work, including Direct Aid, as well as other non-profit organizations, governmental institutions, and global entities.