NASCAR’s dark cloud lifted after leadership change
CHARLOTTE, NC, Aug 14, (AP): Keelan Harvick had the father-son weekend of a lifetime: He crashed a golf cart, drove a tiny race car, ran on a NASCAR track to collect his dad’s checkered flag and got to ride shotgun alongside his old man to Victory Lane.The 6-year-old son of Kevin Harvick was the headliner of NASCAR’s weekend for stealing the spotlight in Sunday’s race-winning celebration at Michigan. The racing technically should have been the focus, but as this season plods along, NASCAR will take every light and fluffy moment it can get.After all, as Keelan hammed it up with his dad, no one seemed concerned about the arrest of NASCAR Chairman Brian France or the new leadership for the top motorsports series in the country.
The direction of NASCAR, and how it plans to address this never-ending storm of negative news, is the No. 1 issue facing the series right now.
It’s also the issue no one from NASCAR plans to address.
Perhaps NASCAR is onto something with this approach.
Since France took a leave of absence last week following his arrest in New York on charges of driving while intoxicated and criminal possession of oxycodone, NASCAR has closed ranks. Jim France replaced his nephew as chairman and CEO but so far has said nothing publicly about his family’s business. NASCAR also has not addressed tumbling television ratings, drooping attendance or sponsorship struggles.
All that silence could make it easy to question NASCAR’s grip on reality. Shouldn’t someone at least try to soothe stakeholders and assure them there is a plan in place? Any communications expert would advise that strategy.
Only that wouldn’t fit Jim France, who has always been involved in NASCAR’s many entities but did his work in the shadows. Now pushed into a public role, Jim France hasn’t signaled his style will soon change.
He has, however, steadied the ship through his mere presence at Michigan.Brian France was aloof and often unreachable or unapproachable. He was rarely seen at the racetrack, and competitors had limited interaction with the leader. Jim France, on the other hand, was front and center outside the NASCAR office in the Michigan garage. He attended pre-race meetings and participated in a driver council meeting that addressed rules, regulations, ideas and initiatives. As Brian France’s engagement decreased over the last two seasons, the ability to accomplish meaningful agenda ideas became harder and harder throughout the industry. It became such a maddening loop that Harvick skipped the Friday night driver council meeting to spend more time with his son.