The Sultan Center hosts Egyptian Food and Products Festival
Visit TSC to experience the taste of Egypt
KUWAIT CITY, Oct 6: The Sultan Center in collaboration with the Egyptian Embassy in Kuwait is hosting an Egyptian Festival event from October 3rd to October 9th across TSC Sultan Centers and TSC Wholesale Centers. The week long event is aimed at highlighting and showcasing the range of Egyptian products available across TSC stores. The event was inaugurated in the presence of Egyptian Ambassador to Kuwait, HE Tarek ElKouny, along with TSC Commercial Director Makram Malaeb, Operations Director Atef Halabi and Marketing Director Firas Hamdan. Also included were TSC Management team, partner suppliers and members of the Kuwait community.
Following the inauguration at TSC Boulevard, attendees toured the store alongside TSC Management, in which Malaeb showcased the extensive range of Egyptian products available within the store. Attendees had an opportunity to stop at the food tasting station to sample a range of traditional Egyptian cuisine.
Event
The opening event also included a traditional Tanoura folk-dance, along with tasting stations of Egyptian favorites, including a special selection of dishes from Abu El Sid, cooked in traditional Egyptian style; attendees expressed their satisfaction in the food tastings that were being conducted.
In his Speech HE Tarek El Kouny said “We are happy to be present in such an important event that symbolizes the embassy’s ongoing attention and support for all initiatives that care to promote Egyptian products. He added “The wide variety we are witnessing from frozen to grocery food and Home center supplements bear witness to the success of the Egyptian range present in Kuwait”.
His Excellency stressed that “The increased sales trend recorded in the Kuwaiti market proves the high competitiveness of the Egyptian product driven by both excellence and suitable prices. Such trend is only possible by penetrating many target customers’
tiers; it also signifies a trading balance leap between Egypt and Kuwait where the non-petroleum products traded volume reached 500 million USD during past few years. The embassy continues to exert every effort to facilitate this trading flow.
Elkouny was keen on thanking TSC and its full managerial team for their utmost dedication in bringing out the Egyptian Products Festival with such organizational distinction. He also commended the group’s continuous efforts in providing a unique shopping
Photos from the event.
experience with its distinctive variety, appealing displays, and competitive prices. Finally, he expressed his sincere wishes that this partnership would become an annual tradition that strengthens the partnership between TSC and the Egyptian Embassy in Kuwait.”
In his welcoming speech, Malaeb said “The Sultan Center has been at the forefront in featuring its exclusive international products imported from all around the world by hosting several food festival of different origin. The Egyptian
Festival is another milestone in TSC’s most successful theme weeks and aims to highlight the variety of Egyptian food products across the stores ranging from fresh fruits and vegetables to meats, sea food, cheeses, basic groceries & confectionaries and many more”.
“Egyptian Nationals are among top nationalities visiting TSC Boulevard. Such theme weeks are meant to thank them for their loyalty and offer them special promotions and exclusive products from their home town” Malaeb added.