Feature: The Benefits of Cashback

Ahmad Al Amir, Assistant General Manager for External Communications, Gulf Bank:

For over 200 years, the world has used cash as the basis of economic activity, and Kuwait has primarily been a cash-based society. However, recent adoptions of technology and innovation, has seen the rise in cashless payments across the country.

As innovation continues to drive new payment technologies, it is important for banks to remember to place consumers at the centre of their developments. Knowing what’s coming next in order to meet rising consumer expectations, in terms of both innovation and convenience.

As society moves towards digital and cashless payments, it is important to find ways to reward a loyal and growing customer base. Anyone who is interested in getting the best savings and deals shouldn’t ignore programs such as the Gulf Bank Cashback Program, which allows customers to earn more while spending more, with rewards being automatically applied to their card statement.

Societies, businesses, consumers in Kuwait have started to experience the benefits of electronic payment solutions, but there is still a lot of potential for all stakeholders to realize the full potential of creating a cashless society. Technology and innovation are key drivers of this transformation process and Gulf Bank’s goal is to meet the changing tides of payments by building relationships and rewarding consumers. Innovative payment solutions are turning all devices into simple, safe and secure payment tools. This is driving better efficiencies for the payment ecosystem, leading to higher productivity for businesses and supporting greater financial inclusion.

Our strategy towards banking innovation is simple. As technology innovations deliver new ways of connecting consumers with their accounts, Gulf Bank is putting the full power of these solutions to work. The Bank is focused on providing the technology, expertise and flexibility needed to give consumers anytime, anywhere, solutions—now and in the future.

Gulf Bank has always been committed to finding new and innovative ways to reward its customer base, and we are committed to fulfilling customer needs and exceeding customer expectations, and the launch of the highest paid rewards program in Kuwait demonstrates our appreciation for their trust and loyalty.