The Sultan Center hosts ‘A Taste of France’
Event showcases French products
KUWAIT CITY, Feb 10: The Sultan Center (TSC) launched a “Taste of France” food festival event on January 30th through February 8th, 2019. The event which aimed at highlighting and showcasing French products was inaugurated in presence of The French Ambassador to Kuwait Mrs. Marie Masdupuy, along with TSC Corporate Commercial Director Makram Malaeb. Attendees also included TSC Management team, partner suppliers and members of the Kuwait Community.
Following the inauguration attendees toured the store alongside TSC Management, in which Malaeb showcased the extensive range of French products available within the store giving a main focus on the wide variety of fresh French products flown in weekly to Kuwait and distributed to all of TSC stores. Throughout the tour, attendees also tasted several French products being sampled on several stations.
Following the tour, Malaeb welcomed HE in his speech and explained for the attendees the mutual collaboration between TSC and the French Embassy; and commented that this initiative is an opportunity to highlight and promote France’s most well-known food brands, while giving customers the opportunity to familiarize themselves with variety ofFrench products and cuisines.
In her opening speech, the French Ambassador to Kuwait, Mrs. Masdupuy outlined the outstanding initiative laid out by Sultan Center Sharq and the success it was due to be, given the passion of Kuwaitis for gastronomy.
The Sultan Center is also offering TSC Rewards Card holders a chance to earn double points upon the purchase of any French product throughout the promotion while offering its customers the best of French products and a “palate-expanding experience” of French cuisine.