The Sultan Center hosts ‘Dutch Healthy Food Week’

The Sultan Center (TSC) in collaboration with The Netherlands Embassy is hosting “Dutch Healthy Food Week” across TSC stores from Oct 15 to Oct 22. This activity aims to showcase the variety of Dutch products currently available, and the importance of healthy living, one of TSC’s ongoing commitments to its customers. The event was inaugurated in the presence The Netherlands Ambassador to Kuwait Frans Potuyt, along with TSC’s Chief Commercial Officer Makram Malaeb. Attendees also included TSC Management team, Partner Suppliers and members of the Kuwait Community.

Following the inauguration attendees were given a tour of the store, in which Malaeb highlighted the extensive range of Dutch products available and exclusive fresh products TSC fly’s in weekly for its customers.

Photos from the event

Afterwards, Malaeb welcomed H.E. in his speech and explained about the long-standing mutual collaboration that exists between TSC and the Dutch Embassy, thanking H.E. for the continuous support shown to TSC with regard to hosting this annual event, which is welcomed by TSC customers.

In his opening speech, the Netherlands ambassador shed a light on how his small country became the second largest agricultural exporter in the world and encouraged the audience to resist fast food by choosing fresh, healthy Dutch products instead.

The event also included a spectacular live cooking show by renowned Dutch Chef Edgar, who captivated the audience displaying his cooking techniques and culinary skills. During the cooking demonstration, Chef Edgar provided the audience with cooking advice on how to incorporate healthy ingredients

A group photo from the event

into ones daily cooking, without sacrificing taste. Chef Edgar hosted two live cooking sessions on Oct 15 and Oct 16 from 4:00 to 8:00 pm at TSC Boulevard. Customers throughout the promotion will also receive double TSC Rewards Card points during on selected Dutch products.

Visit The Sultan Center today, and experience a taste of Healthy Dutch cuisine at its finest.