LuLu Exchange wins Brand of the Year at ‘World Branding Awards’

KUWAIT CITY, Nov 16: With over 180 branches in the UAE alone, LuLu Exchange is one of the most trusted names in the non-banking financial sector, offering global money transfer, foreign exchange and salary administration. At the 2019 World Branding Awards held at The State Apartments, Kensington Palace, London, LuLu Exchange was honoured with the Brand of the Year Award in the Finance category. Speaking at the award ceremony, LuLu Exchange CEO Adeeb Ahamed remarked, “It is a huge privilege for LuLu Exchange to be officially recognised at the renowned World Branding Awards. We will continue investing in our core values of Trust, Talent and Relationships to maintain our market position and impeccable reputation among customers, employees, and shareholders alike. “Bestowed by the prestigious World Branding Forum at its most current lavish annual gala, the Brand of the Year is a coveted industry award that recognises exceptional achievement in branding across several categories. Judges select winners through a combination of inhouse analysis, and online and market research-based evaluation. For LuLu Exchange, the Finance category award celebrates their pioneering efforts in branding for innovative financial services offered around the world. The company’s excellent reputation also played a pivotal role in securing this honour with public online voting accounting for 30%of the judges’ scoring. Ahamed added, “Our reputation is built on successfully bringing together consistency and innovation – so we look forward to continuing this winning streak in future editions of awards of this magnitude.” Established in 2008, LuLu Financial Group has its global headquarters in Abu Dhabi and operates more than 180+ branches across Oman, Kuwait, Qatar, Bahrain, India, Bangladesh, Philippines, Seychelles and Hong Kong.