RIMOWA unveils its first store in Kuwait
A state-of-the-art client care centre
KUWAIT CITY, Nov 16: RIMOWA is proud to announce the opening of its first store in Kuwait. Located in one of the most contemporary architectural structures in Kuwait, the Avenues Mall is considered to be the largest and the most visited shopping and leisure destination in the area.
Elegantly featuring RIMOWA’s latest layout, the new store is a modern presentation that focuses on capturing and visualising the dynamism of travel and the experience of mobility.
RIMOWA’s contemporary store showcases the entire luggage range, including the RIMOWA Original, RIMOWA Classic, RIMOWA Essential and RIMOWA Hybrid collections.
Included in the four collections are three cabin sizes, two check-in sizes, and three trunk size.
The RIMOWA Original Collection includes the iconic aluminium cases designed and engineered in Germany made of high-quality aluminium.
The RIMOWA Classic Collection, RIMOWA’s heritage-inspired range is a mixture of traditional design and modern elements.
The RIMOWA Essential Collection is made up of three lightweight polycarbonate cases.
The RIMOWA Essential is the polycarbonate all-rounder classic – the world’s first-ever polycarbonate suitcase, designed and engineered in Germany to be strong, durable and lightweight.
The RIMOWA Essential Lite is RIMOWA’s lightest suitcase designed to offer optimum stability whilst weighing 30% less than the RIMOWA Essential.
RIMOWA new boutique in the
Refined to provide supreme portability without compromising on durability.
RIMOWA Essential Sleeve is the brand’s business range and includes a frontal pocket for easy access.
The RIMOWA Hybrid Collection is designed to thoughtfully combine the most advanced materials – the resilience of RIMOWA’s special aluminium-magnesium alloy with the supremely lightweight quality of polycarbonate.
Each new RIMOWA case includes
Avenues Mall.
product features such as:
A badge featuring the engraved RIMOWA logo.
An innovative wheel design that thoughtfully incorporates the brand monogram.
Improved engineering to increase resilience, stability, and durability – built to withstand even the most rigorous travel agenda.
Modern anthracite-coloured interior featuring the RIMOWA monogram.
For the Essential collection, premium polycarbonate material makes for superior lightness, strength and durability.
Every case is carefully manufactured with the latest technologies to stand the test of time.
Unique to the location is the introduction of a new Kuwait City Sticker Set, created in celebration of the new store opening. The set contains five kiss-cut vinyl stickers, including one featuring Kuwait’s modern cityscape, a landscape sticker, calligraphy sticker, wildlife sticker, and an exclusive artwork sticker designed by artist Antti Kalevi. The Kuwait City Sticker Set will only be available in the Kuwait store and online at RIMOWA.com.
The new two-story 166 sq m RIMOWA store at Avenues Mall will play host to both innovative product displays and a state-of-the-art Client Care Centre able to process quick repairs like wheel exchange, handle and lock repair on the spot – a reflection of the brand’s unwavering commitment to both the product line’s longevity and a lifetime of service.
The new RIMOWA store opens seven days a week from Sunday to Wednesday from 10:00 am to 11:00 pm and from Thursday to Saturday from 10:00 am to 12:00 am.
AAW, one of the largest trading and commercial companies in the Middle East has partnered with the Moet Hennessy-Louis Vuitton (LVMH) group, the owners of RIMOWA, as the brand’s agents in Kuwait. The company operates over 100 different global brands in the Middle East’s surging retail and consumer goods market.