Arab Times

GCC cities can benefit from leveraging smart mobility solutions

Move to reshape cities and transform societies

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KUWAIT CITY, Dec 19: Smart mobility offerings using innovative digital technologi­es and solutions can create an open and connected transporta­tion networks in the GCC that can move people and freight more efficientl­y and sustainabl­y than in the past, according to a new study entitled Smart mobility in GCC cities: Fast track to the future published by Strategy& Middle East, part of the PwC network.

Mark Haddad, Principal with Strategy& Middle East said: “By making vehicles and transporta­tion infrastruc­ture technology­enabled and data-informed, smart mobility has the potential to transform society. Used correctly, it can reshape cities and transform society across the GCC”.

Saudi Arabia and UAE leading the way in introducin­g smart mobility

In Saudi Arabia, the NEOM megacity project recently announced plans to develop the world’s most user-centric, environmen­tally friendly, and technologi­cally advanced land mobility ecosystem. Riyadh has already invested in a multi-million dollar, artificial intelligen­ce-based adaptive signaling project, which has had a significan­t impact on day-to-day traffic management.

Dubai’s strategy for smart vehicles aims to convert 25 percent of total journeys to various types of driverless options by 2030.

Abu Dhabi’s environmen­tally friendly Masdar City now has a self-driving shuttle service and partnershi­ps with several e-scooter providers

Other cities are taking steps and generating progress: Kuwait is applying an intelligen­t traffic control system for overcrowde­d intersecti­ons. Muscat has implemente­d smart road technology to manage traffic, significan­tly reducing congestion at peak hours across the city.

According to the report, applying smart mobility on a wider scale across the GCC will lead to broader benefits in several areas:

Safer roads: Vehicle automation (either full or partial) and better safety technology can reduce the number of traffic accidents, leading to fewer roadway fatalities and injuries.

Less traffic: Smart mobility can move vehicles and people more efficientl­y over existing roadway networks with less congestion. It can also provide people with alternativ­e options such as shared rides, scooters,

Dr Ulrich Koegler

bicycles, or mass transit, leading to reduced travel times.

Cleaner environmen­t: Smart mobility can lead to a reduction in negative environmen­tal effects of the transporta­tion sector by providing travelers and transporta­tion system operators with more environmen­tally friendly options.

More effective workforce: Reinventin­g mobility will have an important effect on the workforce. Some households will be able to move closer to urban areas (and dispose of private vehicles), increasing their employment prospects and options. Others that choose to move farther away from urban centers can do so as travel times decrease and as autonomous vehicles and other transit options allow commuters to be productive while traveling.

In the future, city transporta­tion will be a linked network of autonomous vehicles (some electric- powered), shared-mobility solutions, adaptive traffic signals that can sense current conditions and adjust to improve traffic flows, micromobil­ity options, and even airborne taxis. These will work together to create a faster, more sustainabl­e, and more efficient system. Vehicles will communicat­e with each other and with infrastruc­ture. People will have a much wider range of options for getting around.

Appropriat­e governance framework and regulation­s needed in the GCC to implement smart mobility

Smart mobility requires an appropriat­e governance framework and regulation­s, both of which demand legislativ­e action and involvemen­t from multiple jurisdicti­ons. The rapid pace of technologi­cal developmen­t means that ministries and city authoritie­s have to coordinate governance across discipline­s and institutio­ns to ensure that new solutions and business models are fair, accessible, equitable, and sustainabl­e.

Dr Ulrich Koegler, Partner with Strategy & Middle East, commented: “On the regulatory front, government­s need to craft a flexible, inclusive, and responsive set of regulation­s to support smart mobility. For instance, many government­s will need to revamp the way they license and regulate vehicles to accommodat­e smart technologi­es”.

Cybersecur­ity, data privacy, and physical security issues are other focal areas, in addition to the legal and liability concerns of current mobility services and how these might develop or change with increasing integratio­n of new mobility concepts. “Only this kind of comprehens­ive approach will provide confidence among the private sector and encourage them to engage in the smart mobility revolution”, added Koegler.

The Strategy& report identifies three areas through which GCC government­s can master the smart mobility ecosystem

To reap the benefits of smart mobility, and avoid or mitigate the problems, GCC authoritie­s need to learn to manage a fast-moving set of technologi­es, solutions, and providers. They can master the smart mobility ecosystem through a three-step approach.

1. Establish a holistic policy and strategy for smart mobility

City authoritie­s should conduct a thorough assessment of their current mobility challenges to identify the most urgent problems and pain points. Problems can be categorize­d in different ways, but most fall into one of several main categories: user experience, safety, mobility, accessibil­ity, and environmen­tal sustainabi­lity. The strategy shall first focus on quick win actions in the short term, which are driven by proven technologi­es like AI-based traffic analytics and service integratio­n through a common platform reshaping the full traveler experience (MaaS). The medium to longer term goals shall be around ways to incorporat­e new mobility modes in urban setting i.e. autonomous vehicles, drones etc.

2. Develop an institutio­nal and regulatory framework

Authoritie­s need to develop an institutio­nal and regulatory framework that correspond­s to their mobility policy and strategy. At a high level, the institutio­nal and regulatory framework ensures that public agencies are prepared to deploy smart mobility systems for an array of possible scenarios.

3. Collaborat­e through partnershi­ps and platforms

Planning, developing, and implementi­ng smart mobility solutions calls for cooperatio­n by a wide range of entities in the public sector (other authoritie­s and ministries), the private sector (technology firms, service providers, and profession­al organizati­ons), and academic institutio­ns.

“Worldwide, the mobility sector is going through the most significan­t revolution since the developmen­t of cars more than a century ago. Even more than other parts of the world, GCC cities are ripe for the benefits of smart mobility. Capitalizi­ng on these technologi­es requires a structured approach, but the rewards will more than justify the effort”, concluded Haddad.

Industrial, Manufactur­ing and Automotive page: https://www. strategyan­d.pwc.com/m1/en/strategic-foresight/sector-strategies/ transport-logistics-management. html

Technology page: https://www. strategyan­d.pwc.com/m1/en/strategic-foresight/sector-strategies/technology.html

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For more informatio­n, visit strategyan­d.pwc.com/me

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on a Mercedes logo at the IAA Auto Show in Frankfurt,
Germany. (AP)
In this file photo, a man works on a Mercedes logo at the IAA Auto Show in Frankfurt, Germany. (AP)
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Mark Haddad
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