Arab Times

More than 1.5 million NBK followers on social media

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National Bank of Kuwait (NBK) continues to achieve success on social media with more than 1.5 million followers by 2019 year end.

NBK had the highest growth rate across all channels which allows it remain the leader in followers amongst competitio­n. NBK maintained its position as the leader of the banking digital platforms through constant engaging content, rapid responses to customer inquiries and ensuring that the content stays on trend with the market.

“NBK’s Social media has been an official channel of communicat­ion between us and our customers,” said Abdul Mohsen Al Rushaid, NBK Public Relations Executive Manager. “More than 1.5 million are now following NBK on our various social media channels.”

Al Rushaid noted “NBK’s Social Media platforms provide the highest engagement and the quickest response in comparison with competitio­n. NBK Social Media platforms were the main factor of communicat­ion that pushed over 19,600 online registrati­ons for the NBK Walkathon.”

NBK actively started using LinkedIn sharing our corporate news and market related reports. Youth competitio­ns were also covered successful­ly on Social Media and received a high engagement and reach.

It’s worth mentioning the high impact of NBK CSR awareness campaigns on social media. These campaigns comprised of Health awareness tips, supporting cancer patients, tips to fasters during Ramadan, safety Tips and others.

NBK is keen to support customers through all channels and views social media networks as important aspects for supporting the lifestyle and banking habits of NBK customers. Check out National Bank of Kuwait official pages on Facebook, Twitter, Instagram, Snapchat, YouTube and LinkedIn.

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