GMC Hummer EV pairs incredible capacity, zero emissions

‘Quiet Revolution’ campaign telegraphs GMC’s future

DETROIT, Feb 2: GMC will introduce the GMC Hummer EV, bringing bold design and remarkable capability to the electrified vehicle space, during this weekend’s big American football game, in an ad titled “Quiet Revolution.”

The spot juxtaposes the staggering anticipated performance metrics of GMC’s first all-electric truck with the remarkable quietness inherent in the operation of an electric vehicle.

The GMC Hummer EV truck will showcase the GMC brand’s design and engineering potential, and will feature: • 1,000 horsepower • 11,500 lb-ft of torque • 0 to 60 mph in 3 seconds “GMC builds premium and capable trucks and SUVs and the GMC Hummer EV takes this to new heights,” said Duncan Aldred, Vice- President of Global Buick and GMC. “We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising.”

The GMC Hummer EV will be revealed on May 20, 2020 and built in Michigan at General Motors’ DetroitHamtramck assembly plant.

The 30-second TV spot is scheduled to air during the second quarter of the big game. The spot highlights

A group photo from the event.

the anticipated performance of GMC’s all-electric super truck, which will generate remarkable metrics in terms of horsepower, torque and acceleration while providing incredible on- and off-road capability.

GMC Hummer EV

All of this is combined with the vastly reduced noise and zero emissions inherent in the operation of an electric vehicle.

As part of the digital and social media marketing push surrounding the big game ad, GMC will take over the YouTube homepage masthead on Friday, Jan 31. Customers can follow the conversation at #GMCHummerEV. More information is available at www. gmc.com/HummerEV.