Arab Times

DOHA, Qatar:

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The World Cup is drawing record viewership to Spanishlan­guage broadcasts on Telemundo and Peacock, with Mexico’s match against

Poland giving the digital streaming platforms their biggest weekday in total consumptio­n.

Mexico’s win on Tuesday was the most-streamed World Cup game in US history with a total audience delivery of 4.6 million viewers.

The tournament-opening match between Ecuador and Qatar drew 832,000 viewers, a record for moststream­ed Spanish-language match that was broken one day later when 1 million streamed the United States-Wales game.

Streaming has comprised 29% of Telemundo’s viewership for the World Cup. Telemundo said Thursday it was averaging 2.5 million viewers across all broadcast and streaming platforms through the first eight matches. The total is up 44% from 2018, when the United States failed to make the World Cup in

Russia, which was held in June and July.

Peacock held the top spot on the App Store for free iOS applicatio­ns from Sunday-Wednesday, and the Telemundo Deportes app was in the Top 5 for most of the week.

Additional­ly, the United States’ opening 1-1 draw with Wales was viewed by 11.7 million for its English- and Spanishlan­guage broadcasts. The Monday game was seen by 8,306,000 for Fox’s Englishlan­guage

telecast and 3.4 million for the Spanish-language offering on Telemundo, Telemundo digital and Peacock.

Telemundo and Peacock are both part of Comcast Corp.’s NBCUnivers­al.

Telemundo is the exclusive US Spanishlan­guage TV rights holder to this year’s World Cup in the United States. (AP)

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