Nis­san launches Pa­trol Desert Edi­tion at Dubai In­ter­na­tional Mo­tor Show

Kuwait Times - - BUSINESS -

KUWAIT: As the mo­tor­ing in­dus­try de­scends for the 13th Dubai In­ter­na­tional Mo­tor Show, Nis­san has an­nounced the world pre­miere launch of its Nis­san Pa­trol Desert Edi­tion, which was de­vel­oped in part­ner­ship with UAE Rally Cham­pion, Dr Mo­hammed Ben Su­layem, FIA Vice Pres­i­dent and Pres­i­dent of the Au­to­mo­bile and Tour­ing Club UAE, specif­i­cally for re­gional con­sumers.

The global de­but of the Nis­san Pa­trol Desert Edi­tion af­firms the Ja­panese auto maker’s strong com­mit­ment to de­liv­er­ing tai­lored mod­els for cus­tomers in the re­gion. It fol­lows a GCC re­search study that showed de­mand for a be­spoke ver­sion of the Nis­san Pa­trol that takes its al­ready leg­endary off-road­ing abil­i­ties to even greater heights.

“At Nis­san we have a strong com­mit­ment to the re­gion and are be­liev­ers in un­der­stand­ing the spe­cific de­mands of our Mid­dle East cus­tomers,” said Manag­ing Direc­tor of Nis­san Mid­dle East, Samir Cher­fan. “We re­ceived re­sound­ing feed­back call­ing for even more lux­ury and per­for­mance, both on the road and off it. We are there­fore ex­tend­ing our range with some ex­tremely spe­cial, be­spoke ver­sions of the Nis­san Pa­trol. With the world pre­miere launch of the Nis­san Pa­trol Desert Edi­tion at the Dubai In­ter­na­tional Mo­tor Show we are de­liv­er­ing a tai­lored ve­hi­cle that fits our re­gional cus­tomers’ re­quire­ments.”

Nis­san’s re­gional re­search sur­vey, which was con­ducted in 2014, also high­lighted that its GCC cus­tomer’s de­manded for an even more lux­u­ri­ous and sporty ver­sion of the Nis­san Pa­trol. This in­sight led to the de­vel­op­ment of the newly re­vealed Nis­san Pa­trol NISMO, which the au­tomaker an­nounced to­day will be avail­able be­fore the end of its fis­cal year*. The Pa­trol NISMO will be priced from $100,470 USD in the UAE. Prices per mar­ket will vary from re­gion to re­gion.

“It gives me great plea­sure to share the price and avail­abil­ity de­tails for the iconic Pa­trol NISMO,” con­tin­ued Samir Cher­fan. “The Nis­san Pa­trol al­ready oc­cu­pies a unique place in the hearts and minds of off-road en­thu­si­asts in the Mid­dle East. With the ad­di­tion of both the NISMO ver­sion and the Desert Edi­tion, Nis­san is en­gag­ing di­rectly with its cus­tomers and de­liv­er­ing in­cred­i­ble ve­hi­cles that fit their ex­act re­quire­ments”.

With a con­tin­ued fo­cus on ‘In­no­va­tion that Ex­cites’, Nis­san also used the Dubai In­ter­na­tional Mo­tor Show to an­nounce its part­ner­ship with Eti­salat. Headed by Nis­san, and pow­ered by Eti­salat’s net­work and M2M Control Cen­ter Plat­form, the ‘Nis­san SmartCar’ ap­pli­ca­tion en­ables cus­tomers to control key fea­tures of their car us­ing their phone, a first for the re­gion. Own­ers of the Nis­san Pa­trol MY16 and all-new Nis­san Max­ima 2016 will be able to turn on the AC, lock and un­lock their cars re­motely and track them, among other ca­pa­bil­i­ties. ‘Nis­san SmartCar’ will of­fer the ul­ti­mate in con­ve­nience, se­cu­rity and control.

To add to its packed agenda, Nis­san Mid­dle East also show­cased the world pre­miere launch of it “Nis­san Pa­trol: The Movie” ex­pe­ri­ence, where vis­i­tors get the chance to star in their own ac­tion movie, fea­tur­ing the 2016 Pa­trol. Vis­i­tors are coached by a direc­tor to com­plete unique shots in front of a spe­cial green screen, be­fore ex­it­ing to re­ceive their per­son­al­ized trail­ers and movie posters. For those still fan­cy­ing their five min­utes of fame, the “Nis­san Pa­trol: The Movie” ex­pe­ri­ence will be avail­able to all vis­i­tors through­out the Dubai In­ter­na­tional Mo­tor Show at Nis­san’s out­door stand lo­cated in the court­yard next to Sheikh Saeed Hall En­trance.

Nis­san Mid­dle East’s in­door stand is packed with an ex­cit­ing range of ve­hi­cles that ap­peal to this re­gion’s love of en­gi­neer­ing ex­cel­lence, cut­ting-edge de­sign and true value for money. In ad­di­tion to both the NISMO range and the Nis­san Pa­trol Desert Edi­tion, the all-new Nis­san Max­ima is also tak­ing cen­ter stage. The com­plete Nis­san range in­cludes the MY2016 ver­sions of the Nis­san Pa­trol, 370Z, Al­tima, Juke, Pathfinder, Pathfinder Hy­brid, Sen­tra, Sunny and X-Trail.

In ad­di­tion, Nis­san is pro­vid­ing a wide ar­ray of en­gag­ing stand ac­tiv­i­ties us­ing the lat­est in interactive tech­nol­ogy. These in­clude a UEFA Cham­pi­ons League Penalty Shoot-out Chal­lenge, the GT-R Rac­ing game where vis­i­tors will play us­ing their mo­bile de­vices and fun Z-elfie booth that will cap­ture ex­cit­ing mo­tor­ing mo­ments. There will also be an op­por­tu­nity to take part in the first interactive af­ter-sales ex­pe­ri­ence, which will vis­ually rep­re­sent the im­por­tance of us­ing gen­uine Nis­san parts and the ef­fects of non-gen­uine parts on a ve­hi­cles per­for­mance, safety and re­sale value. “Nis­san goes from strength to strength, not only in this re­gion but around the world,” says Cher­fan. “We en­gage with our cus­tomers and the re­sult is an as­tound­ing range of mod­els that ap­peal to ev­ery­one, no mat­ter what their re­quire­ments are. With the em­brac­ing of new tech­nolo­gies, Nis­san will con­tinue to be at the fore­front of this great in­dus­try.”

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