Snapchat van­ish­ing video view­ing hits 6 bil­lion daily

Kuwait Times - - TECHNOLOGY -

SAN FRAN­CISCO: Snapchat on Mon­day con­firmed that six bil­lion van­ish­ing videos are viewed daily at the ser­vice in a three-fold surge from early this year. The highly-val­ued startup de­clined to com­ment on what it thought was pow­er­ing the rapid growth.

“It is a huge num­ber for them,” an­a­lyst Rob En­derle of Ederle Group said of the Snapchat video view­ing num­ber. “But, you have to be con­cerned about the na­ture of the videos; and if they are il­licit in na­ture, a huge num­ber could go away.” The an­a­lyst con­sid­ered it chal­leng­ing to make money from videos that van­ish af­ter be­ing sent from one per­son to another, in­stead of lin­ger­ing for ar­rays of peo­ple to watch the way they do at on­line venues such as YouTube or Face­book.

Face­book re­vealed dur­ing a quar­terly earn­ings call last week that more than eight bil­lion videos are viewed daily at the lead­ing so­cial net­work, jump­ing to a level twice as high as it was early this year. Videos are con­sid­ered viewed at Snapchat af­ter be­ing dis­played for frac­tions of sec­onds, while its takes sev­eral sec­onds to achieve that sta­tus at Face­book and ap­prox­i­mately half-a-minute at YouTube.

Sto­ries and re­plays

Snapchat’s ap­peal has been the prom­ise that mes­sages shared dis­ap­pear shortly af­ter be­ing viewed, pro­vid­ing users a sense of be­ing able to keep pic­tures or videos pri­vate and ephemeral.

Snapchat last month in­tro­duced a “re­play” fea­ture for those dis­ap­pear­ing mes­sages, giv­ing users an op­tion to get another look at three “snaps” for a fee of 99 cents. The fea­ture was the first by the Los An­ge­les-based so­cial net­work to get rev­enue from its user base in ad­di­tion to ad­ver­tis­ing mes­sages.

Snapchat in May said it raised $537 mil­lion in a new round of eq­uity fund­ing. The van­ish­ingmes­sage ser­vice did not dis­close who bought stakes in the Los An­ge­les-based com­pany, which came at a price es­ti­mated to give Snapchat a value of more than $15 bil­lion, ac­cord­ing to me­dia re­ports. Snapchat re­jected a $3 bil­lion takeover of­fer from Face­book in 2013. Snapchat rock­eted to pop­u­lar­ity in the United States, es­pe­cially among teenagers, af­ter the ini­tial app was re­leased in Septem­ber 2011.

Smart­phone app Snapchat late last year be­gan let­ting users in the United States send money to friends by sim­ply typ­ing dol­lar amounts into new “Snap­cash” mes­sages.

The new fea­ture came from a col­lab­o­ra­tion be­tween Snapchat and Square, a mo­bile pay­ments com­pany headed by Twit­ter co-founder Jack Dorsey.

Smart­phone app Snapchat has since added fea­tures such as let­ting users in the United States send money to friends by sim­ply typ­ing dol­lar amounts into new “Snap­cash” mes­sages.

The fea­ture came from a first col­lab­o­ra­tion be­tween Snapchat and Square, a mo­bile pay­ments com­pany headed by Twit­ter co-founder Jack Dorsey. Snapchat also added a “Sto­ries” fea­ture that strings to­gether a se­ries of “snaps” to cre­ate a nar­ra­tive that is avail­able for re­peated view­ing by re­cip­i­ents for 24 hours. — AFP

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