In­finiti head­lines In­ter­na­tional Mo­tor Show 2015 with 4 Mid­dle East de­buts

Kuwait Times - - BUSINESS -

DUBAI: In­finiti, one of the fastest grow­ing pre­mium au­to­mo­tive brands in the Mid­dle East to­day un­veiled the re­gional de­but of four mod­els dur­ing an ex­clu­sive press con­fer­ence at the 13th edi­tion of the Dubai In­ter­na­tional Mo­tor Show. “The Dubai In­ter­na­tional Mo­tor Show is with­out a doubt the lead­ing ex­hi­bi­tion of its kind in the re­gion. As a pre­mium au­to­mo­tive brand, it is the per­fect plat­form for us to in­tro­duce key prod­ucts to the mar­ket,” said Juer­gen Sch­mitz, Man­ag­ing Di­rec­tor, In­finiti Mid­dle East. “This year, we have the largest vol­ume of news in the history of In­finiti in the Mid­dle East. This is tes­ta­ment to the suc­cess we have had, as we look for­ward to fur­ther build­ing on this solid plat­form.”

From a busi­ness per­spec­tive, In­finiti has been fir­ing on all cylin­ders in the re­gion. In the first 10 months of the year (Jan - Oct) the brand has de­liv­ered al­most 7,000 units to cus­tomers in the re­gion at a growth rate of 20% amount­ing to a pace that is sev­eral times the pace of the pre­mium mar­ket. Sch­mitz added: “The ve­hi­cles we have on dis­play show­case two key sto­ries - the first be­ing In­finiti’s pi­o­neer­ing de­sign story as in­spired by the Q80. The sec­ond mes­sage is how this de­sign in­flu­ence has been cascaded down to our soon to be pro­duced Q60 con­cept as well as the pro­duc­tion ver­sions of the QX50 LWB and Q30.”

In­finiti QX50 LWB From an ex­te­rior de­sign per­spec­tive the QX50 LWB has been en­hanced for 2016 with a new front and rear bumper and lower front and rear fas­cia, new LED Day­time Run­ning Lights, new sig­na­ture In­finiti-style dou­ble-arch front grille, new side mir­rors with in­te­grated LED turn sig­nals and up­dated side sill styling. Sig­nif­i­cant in­roads have also been made on its size. The wheel­base in­creases by 81mm whilst over­all length is boosted by 114 mm. The re­sult is an in­creased in­te­rior vol­ume by 235 liters as well as in­creased 2nd row - rear legroom by 109 mm.

The QX50 LWB also fea­tures a host of tech­no­log­i­cal ad­vance­ments that in­clude; Stream­ing Au­dio via Blue­tooth wire­less tech­nol­ogy, Ad­vanced Around View Mon­i­tor (AVM) which in­cludes front and rear sonar, 7inch color dis­play with In­finiti Con­troller. Also avail­able is the op­tional in­cludes the In­finiti Hard Drive nav­i­ga­tion Sys­tem with a color touch­screen dis­play that is ad­di­tion­ally com­pli­mented with the Bose Pre­mium Au­dio Sys­tem with 11 speak­ers.

In­finiti Q30

The In­finiti Q30 is a new type of pre­mium compact ve­hi­cle for a new type of con­sumer. Rep­re­sent­ing In­finiti’s first global en­try into the fast-grow­ing pre­mium compact seg­ment, the Q30 will play an im­por­tant role in help­ing the com­pany re­al­ize its plans for global growth. Q30 makes a dar­ing vis­ual state­ment through its sculpted, con­cept-car ex­te­rior, un­con­ven­tional stance and asym­met­ric cabin de­sign. The car has been en­gi­neered to ex­act­ing stan­dards to de­liver a driv­ing ex­pe­ri­ence that is un­mis­tak­ably In­finiti. The de­vel­op­ment teams be­hind the Q30 have taken a holis­tic ap­proach to its engi­neer­ing, pre­sent­ing a car that of­fers ex­cep­tional ride and han­dling. It feels com­fort­able yet ‘ready to go any­where’ thanks to the ver­sa­tile di­men­sions, con­fi­dent dy­nam­ics and in­tu­itive tech­nolo­gies. The Q30 launches in the Mid­dle East in the sec­ond quar­ter of 2016 and will be avail­able with 1.6L or 2.0L Turbo in a 2WD con­fig­u­ra­tion. The 2.0L Turbo will also be of­fered with an op­tional AWD drive train.

In­finiti Q60 Con­cept

The In­finiti Q60 Con­cept, is an orig­i­nal and bold rein­ter­pre­ta­tion of an el­e­gant life­style 2+2 coupe. In­finiti de­sign­ers wanted to cre­ate a sports car that is power and per­for­mance per­son­i­fied. They gave the Q60 Con­cept taut lines, ra­zor-sharp edges, and strik­ingly deep re­cesses in the body sides - cul­mi­nat­ing in a po­tent road pres­ence. The Q60 Con­cept’s sleek and aero­dy­namic de­sign is an­chored by its deep dou­ble arch grille, whose elab­o­rate waved mesh pat­tern gives it a three-di­men­sional qual­ity.

From the grille, the flow­ing char­ac­ter lines rise and merge into the head­lamps, draw­ing at­ten­tion to the in­tel­li­gent LED lights. The same re­fine­ment on the out­side ex­tends into the small­est de­tail on the in­side, evok­ing a pre­mium at­mos­phere with three-di­men­sional tex­tures and metic­u­lous crafts­man­ship. The Q60 will be pro­duced glob­ally in 2016 and will be of­fered with the next-gen­er­a­tion 3.0-liter V6 en­gine with direct in­jec­tion and twin­tur­bocharg­ing.

In­finiti Q80 In­spi­ra­tion

Ini­tially un­veiled at the Paris Mo­tor Show in 2014, the de­sign lan­guage of the In­finiti Q80 In­spi­ra­tion forms the de­sign DNA blueprint for In­finiti’s ex­ist­ing and fu­ture mod­els. On the Q80 In­spi­ra­tion con­cept, the or­ganic and three-di­men­sional grille func­tions much like the puls­ing gills of a cruis­ing shark, open­ing and clos­ing to con­trol air flow into the en­gine. In­finiti’s hall­mark head­light takes af­ter the hu­man eye, with the hor­i­zon­tal light­ing sig­na­ture in­ter­sect­ing across a third of the pro­jec­tor, giv­ing the head­lamp a stare that is both invit­ing and in­tense si­mul­ta­ne­ously. An­other de­sign fea­ture spe­cial to In­finiti is the cres­cent cut C-pil­lar, which draws cre­atively from the first or last phases of the moon when only a sliver is vis­i­ble. It has also evolved from a stylis­tic flour­ish to be­come an in­te­gral part of the ve­hi­cle struc­ture.

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