KIA’s Sorento wins ‘Public Car of the Year’ title

KUWAIT: National Agencies Group, authorized distributor for KIA Motors in Kuwait, and subsidiary of Abdulaziz Al-Ali Al-Mutawa Group, has announced that the all-new Sorento has received the coveted Public Car of the Year honour for the SUV segment, at the prestigious 2015 Middle East Car of the Year (MECOTY) Awards.

The KIA Sorento received the highest number of public votes from across the region amongst all nominated vehicles. The results were announced at a gala award ceremony in Dubai on 29th October.

The accolade comes soon after KIA Motors’ milestone of exporting its 15 millionth vehicle in August 2015, coincidentally a 2016 Sorento destined for the GCC market.

Commenting on the Sorento’s Public Car of the Year award, Alex Chung, President of KIA Motors Middle East and Africa Regional Headquarters, said: “The people have spoken! The incredible vote of confidence from the Middle East customers themselves is a fantastic achievement for all of us at KIA, and will inspire us all to try even harder to satisfy the precise needs of car buyers in this region.”

Chung added: “Receiving this award is a joyous milestone for KIA as it signifies our cutting-edge innovativeness as a manufacturer.”

MECOTY is regarded as the most prestigious award in the Middle East’s automotive industry. Leading global car brands competed in different categories including Group A (Sedan/ Executive), Group B (SUV/Truck) and Group C (Performance). The winners were determined by a judging panel comprising prominent automotive journalists from across the Middle East. Members of the jury panel represented countries such as Kuwait, the United Arab Emirates, Bahrain, Lebanon, Jordan, Qatar and Saudi Arabia.

Included in the judging criteria was determining whether the nominated vehicles met the demands of customers in the region. The Sorento is not the only award winning KIA to make headlines recently. Last month, the SOUL was named a winner at the 12th annual Active Lifestyle Vehicle (ALV) of the Year awards, while the Grand Carnival was honored with the “Ultimate Minivan” title by Cars.com and Motorweek. In Kuwait, National Agencies Group has established KIA Motors as one of the leading automotive brands through innovative offers and excellent service standards in-line with KIA’s ‘Family-Like Care’ service philosophy.