80% of men in mid­dle east more savvy about fash­ion than health

Kuwait Times - - HEALTH & SCIENCE -

With the spot­light on men’s health is­sues this month, Cen­tre­point re­flected upon the health con­scious­ness or lack thereof of its male con­sumers within the GCC re­gion. As the re­gion’s largest fam­ily fash­ion re­tailer, Cen­tre­point feels a re­spon­si­bil­ity to­wards its cus­tomers and puts each mem­ber of the fam­ily at the cen­tre of its of­fer­ings. This Novem­ber, Cen­tre­point has launched a cam­paign to in­crease con­sumer’s knowl­edge of health re­lated top­ics.

In sup­port of the Movem­ber ini­tia­tive ac­ti­vated glob­ally, Cen­tre­point chose to delve deeper on its re­gional con­sumers’ un­der­stand­ing of good health. The re­gion­ally present re­tailer con­ducted a re­cent sur­vey to gauge con­sumers’ con­scious­ness of their per­sonal and gen­eral health in com­par­i­son to their savvi­ness when it came to fash­ion. As a fam­ily fash­ion re­tailer, Cen­tre­point is well-aligned with its trend­set­ting and highly en­gaged con­sumer base in the Mid­dle East. The sur­vey that was dis­sem­i­nated through Cen­tre­point’s so­cial me­dia plat­forms gar­nered re­sponse from over a thou­sand re­spon­dents from the GCC, Jor­dan, Egypt and Le­banon. The re­sults por­trayed a dis­tinct dis­par­ity in re­spon­dents’ be­hav­iour and knowl­edge when it came to fash­ion vs. health. Of the men sur­veyed, 80% an­swered each of the fash­ion re­lated ques­tions cor­rectly, while a mere 20 per cent were able to an­swer ques­tions on ba­sic health mea­sures.

Fol­low­ing the sur­vey re­sults, Cen­tre­point has launched a re­gion-wide cam­paign to raise aware­ness for ef­fec­tive health habits and mea­sures. “Re­sponses to sur­vey ques­tions such as ‘How of­ten do you shop?’ and ‘How of­ten do you see your physi­cian for a med­i­cal check-up?’ were ex­tremely in­sight­ful in get­ting an un­der­stand­ing of our cus­tomers’ pri­or­i­ties when it came to per­sonal health,” com­mented Shyam Sun­der, Mar­ket­ing Head of Cen­tre­point. Over 90 per cent of sur­vey re­spon­dents claim to visit the mall and shop once a month or more, with close to 25 per cent shop­ping on a weekly ba­sis. In terms of health, while 70 per cent of the men sur­veyed vis­ited the gym once a week or more. In con­trast, over 50% of sur­vey re­spon­dents vis­ited the doc­tor only in case of a med­i­cal emer­gency. This speaks clearly about the way in which con­sumers here pri­or­i­tize health is­sues.

Sleep, which is a vi­tal indi­ca­tor of over­all health and well-be­ing, also ap­peared to be com­pro­mised as per sur­vey re­sults. 40 per cent of sur­vey re­spon­dents get only be­tween 5-7 hours of sleep per night. Ac­cord­ing to the Na­tional Sleep Foun­da­tion those of us ex­pe­ri­enc­ing un­der the manda­tory 8 hours or so of sleep on a reg­u­lar ba­sis ex­pe­ri­ence elon­gated sleep debt and forget the feel­ing of be­ing well and truly rested. To fur­ther the prob­lem, stim­u­lants like cof­fee and en­ergy drinks, alarm clocks, cell phones and other ex­ter­nal lights and sounds in­ter­fere with our nat­u­ral sleep cy­cle caus­ing added dis­tress.

An­other as­pect of health con­scious­ness high­lighted by the sur­vey was that of wa­ter consumption. A third of the re­spon­dents sur­veyed con­sume be­tween four to six glasses of wa­ter a day, which is quite low in com­par­i­son to the eight glasses rec­om­mended for adults. Lack of wa­ter can lead to de­hy­dra­tion, which can be par­tic­u­larly se­vere in the hot desert con­di­tions we face in the Mid­dle East.

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