Zain launches its ninth breast cancer awareness campaign

Zain, the leading telecommunications company in Kuwait, launched its ninth annual breast cancer awareness campaign in partnership with the Ministry of Health’s National Mammography Screening Program and Al Seef Hospital. The campaign aims at spreading awareness about breast cancer during October of every year. Zain’s annual campaign coincides with the globally celebrated month of breast cancer during October, and strongly reflects the company’s Corporate Sustainability and Social Responsibility strategy. The campaign mainly aims at spreading awareness about the goals set by the World Health Organization to prevent breast cancer, most importantly the significance of mammogram tests and early detection.

In collaboration with its partners, Zain will spread a number of informative messages through social media throughout the month of October to increase positive awareness about breast cancer prevention. The messages feature Head of the National Mammography Screening Program Dr. Hana Al Khuwari, Surgical oncologist and general surgeon at Al Seef Hospital Dr. Nuha Al Saleh, and Bariatric Nutritionist at Al Seef Hospital Sahar Nasser Eddine.

Zain will also engage its employees in the awareness campaign, through which it will organize informative seminars, spread awareness videos, and offer free mammogram tests for its employees and their families. Zain was keen on strategically partnering with leading healthcare providers, both public and private, such as the Ministry of Health’s National Mammography Screening Program and Al Seef Hospital, to enrich its steps into informing the public through the expertise of these organizations’ experts, specialists, and consultants.

Zain’s solid Corporate Social Responsibility and Sustainability strategies primarily focus on the wellbeing of the entire nation. For that reason, the company has maintained its support to all kinds of initiatives that spread awareness and help make a difference. Zain has previously partnered with the World Health Organization (WHO), cooperated with the Ministry of Health, and partnered with the Kuwaiti Red Crescent for several awareness campaigns related to the health sector.

It is worth mentioning that Zain established Zain Hospital, specializing in ear, nose, and throat treatment. The hospital was constructed and equipped by the company to address the needs of the patients in the country, giving them the opportunity to head to a state-of-the-art health institution which is fully equipped with the latest medical equipment to serve their health issues. You can follow Zain’s Breast Cancer Awareness campaign on #ZainGoesPink and #ZainCSR.