Canon cap­ti­vates re­gional pho­tog­ra­phers with new EOS 5D Mark IV

Kuwait Times - - TECHNOLOGY -

DUBAI: Canon Mid­dle East, world leader in imag­ing so­lu­tions, re­cently show­cased the ea­gerly-an­tic­i­pated EOS 5D Mark IV, the new­est ad­di­tion to the leg­endary EOS 5D fam­ily, at an ex­clu­sive dis­trib­u­tor func­tion held for UAE and the wider MENA re­gion in Dubai. The launch, held in part­ner­ship with Canon’s long-stand­ing lo­cal dis­trib­u­tor, Na­tional Stores and man­aged by Ad­vanced Me­dia, was at­tended by a gala au­di­ence of pho­tog­ra­phers and film­mak­ers, among oth­ers.

“Renowned for en­abling peo­ple to tell the sto­ries that need to be told, the EOS 5D series has cap­tured many of the world’s most sig­nif­i­cant mo­ments in his­tory. As suc­ces­sor to the EOS 5D Mark III, the 5D Mark IV has been de­signed us­ing first-hand feed­back from the pho­tog­ra­phy com­mu­nity to cre­ate the most ver­sa­tile EOS model yet. We are ex­tremely ex­cited to bring this tech­no­log­i­cal rev­o­lu­tion to the re­gion and can­not wait to see the magic photo en­thu­si­asts will cre­ate with it,” said Hen­drik Ver­brug­ghe, Mar­ket­ing Di­rec­tor, Canon Mid­dle East and Canon Cen­tral and North Africa.

Fea­tur­ing a 30.4 megapixel CMOS sen­sor with wide ex­po­sure lat­i­tude, 7 frames per sec­ond (fps) high speed shoot­ing, in­ter­nal 4K movie record­ing and built-in Wi-Fi and GPS, the cam­era fuses speed and res­o­lu­tion with ex­cel­lent low light ca­pa­bil­ity and movie func­tion­al­ity. The EOS 5D Mark IV is also the first EOS cam­era to pre­miere the in­no­va­tive Dual Pixel RAW file for­mat, al­low­ing pho­tog­ra­phers to fine-tune im­ages in post-pro­duc­tion by ad­just­ing or cor­rect­ing the point of sharp­ness, shift­ing the fore­ground bokeh or re­duc­ing im­age ghost­ing.

“With an ISO range of 100 to 32000, ex­pand­able from 50 up to 102400, im­ages can be cap­tured in an ar­ray of light­ing en­vi­ron­ments. The en­hanced noise pro­cess­ing al­go­rithm fur­ther im­proves low light shoot­ing, ideal for pho­tog­ra­phers and film­mak­ers who need to cap­ture break­ing sto­ries no mat­ter what light­ing con­di­tions they face,” said Emmy nom­i­nated Cin­e­matog­ra­pher and Pho­tog­ra­pher Beno Saradzic, who has been re­cently ap­pointed as a brand am­bas­sador by Canon Europe.

Speak­ing about the event, Kaveh Far­nam, CEO, Ad­vanced Me­dia said: “Canon is a leader in the imag­ing and busi­ness so­lu­tions cat­e­gory in terms of tech­nol­ogy, per­for­mance and range and we are ex­tremely de­lighted to take this part­ner­ship a notch higher with the new EOS 5D Mark IV.”

Packed with a range of new and re­fined fea­tures re­quested by Canon’s pro­fes­sional com­mu­nity, the EOS 5D Mark IV pro­vides un­ri­valled flex­i­bil­ity in con­nec­tiv­ity. Apart from Wi-Fi and smart con­nect, the cam­era fea­tures GPS geo­tags that cat­e­gorises each im­age in the EXIF data with au­to­matic time up­dates help­ing to man­age im­ages and, for the first time, IPTC meta­data, such as de­tails of a shoot, is au­to­mat­i­cally em­bed­ded. En­hanced water and dust re­sis­tance makes the cam­era ideal for travel pho­tog­ra­phers or pho­to­jour­nal­ists work­ing in chal­leng­ing ter­rain.

DUBAI: Canon team and lo­cal dis­trib­u­tors at the EOS 5D Mark IV launch.

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