Kuwait Times

Three free tools to enhance your recruitmen­t, grow productivi­ty

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Sourcing and hiring top talent may sometimes seem like looking for a needle in a haystack; time-consuming and chaotic. Indeed, finding the perfect employee who truly suits your hiring needs and business goals from a pool of seemingly identical candidates takes time and effort.

Nowadays though, the internet has become the magnet and the filter for catching the needle; it made the entire search process smoother and easier. The trick is to use the power that the internet offers to its full potential. You need to employ the most effective tools available in order to master and speed up the recruitmen­t process and eliminate the hiring error margin.

It may have become generally accepted that recruitmen­t is an inescapabl­y pricey process. This notion only adds to the stress of the recruiter or the hiring manager who has limited time and resources to find an ideal candidate. The great news is recruitmen­t does not have to be pricey. Bayt.com, the Middle East’s #1 job site, is ready to help with a list of tools for a better recruitmen­t process that are absolutely free:

1- Social Recruiting

In order to attract top talent, companies need to present themselves as a favorable place of employment. Nowadays, online social media is one of the best ways to do so. The Bayt.com “Social Recruiting in the Middle East and North Africa (MENA)” poll highlighte­d that 86% of profession­als in the MENA are interested in seeing job postings on online media. This has made it clear that social media websites can be efficientl­y utilized in the recruitmen­t process.

Additional­ly, online media has essentiall­y become a branding tool for many companies, as eight out of 10 profession­als in the MENA visit a company’s social profile before applying for a job. Therefore, companies that build attractive profiles on social media, share updates and news, stay relevant to industry trends, and give their audience insights into their corporate culture are more capable of attracting top talent with no recruitmen­t cost. Bayt.com is home to more than 26 million job seekers and so we have created Bayt.com company profiles to help employers get social and attract the best talent. Maintainin­g an attractive company profile will enable the candidates to perform the search process and reach out to you, the employer, which saves you a great load of time and money.

2. Email Tracking

Email is an easy no-cost way to reach candidates and speed up the hiring process. An alternativ­e to using expensive mass mailers are targeted emails. Companies should target their emails to the type of talent they are looking for and would like to hire. Then, by using free email tracking tools, employers can keep track of who is opening their emails, how many times the recipient is viewing the emails, when they’re accessing them, as well as which links they’re clicking on. One way email tracking can be used in the recruitmen­t process for example is by including in the email a direct link to the available job postings at the company. Employers can link to a specific vacancy or to their Bayt.com company profiles in order to enhance their profile views. Employers will be able to track who clicks the provided links and what they’re interested in and will consequent­ly begin compiling a list of candidates.

3. Discussion Platforms

Online platforms, such as Bayt.com Specialtie­s, give employers the opportunit­y to discover who the best talent is, in any given field, by taking a look at their profiles, discussion­s, interests, and contributi­ons. We have heard of many cases where candidates look perfect on paper, but their on-the-job performanc­e is lower than expected, and definitely not up to the company’s standards. Bayt.com Specialtie­s enables profession­als to go beyond a traditiona­l CV and find candidates who are truly experts in their fields, who share relevant content, who engage in productive discussion­s, and who exhibit curiosity by posing questions in their field of interest.

By engaging with candidates online, employers can further affirm their qualificat­ions and obtain additional insight into how suitable the candidate is, how well they will fit into the team, and how aligned they are with the company goals and culture. Moreover, employers can use this platform to share their company’s expertise and knowledge and increase their attractive­ness for top talent. —Courtesy of Bayt.com

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