‘Add-Effect’ signs road advertising contract with Kuwait municipality
KUWAIT: ‘Add-Effect Advertising’ Company announced for its winning the tender of license and exploit ad billboards at Hawally governorate, such tender is considered the most recent invited for by Kuwait Municipality, being the largest governorate based on value, so it is the most important ad market in Kuwait, due to its distinctive location, population and commercial diversity.
On this occasion, Naser Al-Thaidi General Manager of ‘Add-Effect’ after singing tender contract with Ahmed Al-Manfouhi General Manager of Kuwait Municipality, told that total value of the tender has reached KD 8.8 million, the contract extends for three years as of expected date of commencement i.e. the beginning of 2017, knowingly that the said contract includes all roads billboards (Mega, Unipole, Mupi, TV screens).
“By singing the new contract ‘Add Effect’ became the biggest operator for billboards in State of Kuwait, that represents 80 percent of total billboards spread all over Kuwait’ Thaidi added. As ‘Add-Effect’ runs motorway billboards, in addition to Farwaniya, Jahra and Hawally governorates billboards, along with it is the exclusive agent for billboards of Kuwait airport,” Thaidi continued
‘Add-Effect’ success during previous years is thanks to almighty God then thanks to its distinguished relations with its clients, built during last five years through the distinctive Marketing and Advertisement teamwork at the Company. Such relationship enabled the company from building two sides trust with clients and advertisers, ”Thaidi confirmed.
Thaidi further indicated that ‘Add Effect’ continues in developing its investments, works in roads billboards industry along with other advertisements means, the company seeks to develop this industry, its means to become in its shipshape, give the esthetic image of advertisement, in a way to achieve advertising effect aimed by advertisers either they are social or commercials by State ministries and authorities, commercial corporations and establishments, private sector bodies. Thaidi expressed his hope that such advertisement means would assist advertisers in achieving their goals, deliver their ad message to all members of the society.
KUWAIT: Naser Al-Thaidi General Manager of ‘Add-Effect’ and Ahmed AlManfouhi General Manager of Kuwait Municipality sign the tonder contract.