‘Add-Ef­fect’ signs road ad­ver­tis­ing con­tract with Kuwait mu­nic­i­pal­ity

Kuwait Times - - LOCAL -

KUWAIT: ‘Add-Ef­fect Ad­ver­tis­ing’ Com­pany an­nounced for its win­ning the ten­der of li­cense and ex­ploit ad bill­boards at Hawally gov­er­norate, such ten­der is con­sid­ered the most re­cent in­vited for by Kuwait Mu­nic­i­pal­ity, be­ing the largest gov­er­norate based on value, so it is the most im­por­tant ad mar­ket in Kuwait, due to its dis­tinc­tive lo­ca­tion, pop­u­la­tion and com­mer­cial diver­sity.

On this oc­ca­sion, Naser Al-Thaidi Gen­eral Man­ager of ‘Add-Ef­fect’ after singing ten­der con­tract with Ahmed Al-Man­fouhi Gen­eral Man­ager of Kuwait Mu­nic­i­pal­ity, told that to­tal value of the ten­der has reached KD 8.8 mil­lion, the con­tract ex­tends for three years as of ex­pected date of com­mence­ment i.e. the be­gin­ning of 2017, know­ingly that the said con­tract in­cludes all roads bill­boards (Mega, Unipole, Mupi, TV screens).

“By singing the new con­tract ‘Add Ef­fect’ be­came the big­gest op­er­a­tor for bill­boards in State of Kuwait, that rep­re­sents 80 per­cent of to­tal bill­boards spread all over Kuwait’ Thaidi added. As ‘Add-Ef­fect’ runs mo­tor­way bill­boards, in ad­di­tion to Far­waniya, Jahra and Hawally gov­er­norates bill­boards, along with it is the ex­clu­sive agent for bill­boards of Kuwait air­port,” Thaidi con­tin­ued

‘Add-Ef­fect’ suc­cess dur­ing pre­vi­ous years is thanks to almighty God then thanks to its distin­guished re­la­tions with its clients, built dur­ing last five years through the dis­tinc­tive Mar­ket­ing and Ad­ver­tise­ment team­work at the Com­pany. Such re­la­tion­ship en­abled the com­pany from build­ing two sides trust with clients and ad­ver­tis­ers, ”Thaidi con­firmed.

Thaidi fur­ther in­di­cated that ‘Add Ef­fect’ con­tin­ues in de­vel­op­ing its in­vest­ments, works in roads bill­boards in­dus­try along with other ad­ver­tise­ments means, the com­pany seeks to de­velop this in­dus­try, its means to be­come in its ship­shape, give the es­thetic im­age of ad­ver­tise­ment, in a way to achieve ad­ver­tis­ing ef­fect aimed by ad­ver­tis­ers ei­ther they are so­cial or com­mer­cials by State min­istries and au­thor­i­ties, com­mer­cial cor­po­ra­tions and es­tab­lish­ments, pri­vate sec­tor bod­ies. Thaidi ex­pressed his hope that such ad­ver­tise­ment means would as­sist ad­ver­tis­ers in achiev­ing their goals, de­liver their ad mes­sage to all mem­bers of the so­ci­ety.

KUWAIT: Naser Al-Thaidi Gen­eral Man­ager of ‘Add-Ef­fect’ and Ahmed AlMan­fouhi Gen­eral Man­ager of Kuwait Mu­nic­i­pal­ity sign the ton­der con­tract.

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