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Un­matched meals launched in Kuwait ... To suit all tastes and oc­ca­sions

Kuwait Times - - WHAT’S ON -

hrimpy”, a lead­ing lo­cal Kuwaiti fast food chain serv­ing seafood, launched its all new menu, re­veal­ing a new va­ri­ety of de­li­cious cuisine, drinks and desserts as well as healthy meals pro­vid­ing dif­fer­ent op­tions to please all ap­petites.

Shrimpy an­nounced the launch of a va­ri­ety of new sand­wiches such as “Shrimpino”, the lat­est twist on fried but­ter­fly shrimp com­bined with Pico de gallo sauce, crunchy red cab­bage, as well as the “Mix Sub” that com­bines fried shrimp, fish, and cala­mari with let­tuce and tasty tar­tar sauce, in ad­di­tion to the “Black Burger”, “Po Boy”, and “Shrimp Roll”.

Not only that, but the new menu in­cluded new items such as a va­ri­ety of sal­ads, sweets, drinks, and new side dishes. Of these items, a de­li­cious “Shrimp Cock­tail” salad, “Mix Berry Cheese Cake”, “Creamy Oreo Cake”, “Lo­tus Cheese Cake”, as well as drinks such as a re­fresh­ing “Mo­jito” or “Cherry Cola” are served. The restau­rant also of­fers new side dishes cre­ated by the ex­pert chefs such as “Dy­na­mite Shrimp”, “Shrimp Tem­pura”, and “Buf­falo Shrimp”.

The General Man­ager for Al Thiqa Co., Mr. Mo­hammed Far­raj, has de­clared that the Ex­ec­u­tive Man­age­ment is work­ing hard to be able to meet the cus­tomers’ needs and ex­ceed their ex­pec­ta­tions in pro­vid­ing a cuisine that is able to com­pete in such a mar­ket, as we have proven wor­thy for years by pro­vid­ing our lo­cal in­fa­mous shrimp based meals for the past years.

The head of Mar­ket­ing at Al Thiqa Co., Mr. Hus­sein El­sayed, said “The new menu launch, with our strate­gic mar­ket­ing cam­paign, aims at pro­mot­ing Shrimpy as well as wel­com­ing back our beloved cus­tomers and seafood en­thu­si­asts.”

The Man­ager of Op­er­a­tions, Mr. Ge­orge Nas­sar, added say­ing “We push our­selves to be able to pro­vide the nec­es­sary pos­si­bil­i­ties and ideas from which has al­lowed us to yield such de­li­cious seafood cuisine, priced com­pet­i­tively in the mar­ket, was a chal­lenge we im­posed on our­selves to please our cus­tomers as well as to in­crease our sales and mar­ket share be­long­ing to our chain.”

In the end, the Se­nior Brand man­ager, Mr. Basel Homei­dan, clar­i­fied “We have been able to fa­cil­i­tate a change for the brand “Shrimpy” through evolv­ing the look and brand as well as in­tro­duce new so­cial me­dia tools to reach a vast ma­jor­ity of cus­tomers. In ad­di­tion to that, the amount of in­for­ma­tion re­gard­ing our prod­ucts spread through the use of ei­ther so­cial me­dia or through printed fly­ers has helped us in the in­tro­duc­tion of the all new menu to the vast ma­jor­ity.”

Last but not least, Shrimpy re­leased new chil­dren’s char­ac­ters called “Shumy, Bubly, and Crush” to have fun and share happy times to­gether which show a strong sense of car­ing to­wards chil­dren as well as the will­ing­ness to cater to the whole fam­ily show­ing a sense of good­will.”

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