French la­bel stops traf­fic with out­door

Tokyo cat­walk

Kuwait Times - - LIFESTYLE -

French la­bel Koche made its Ja­pan Fash­ion Week de­but yes­ter­day, trans­form­ing part of Tokyo’s famed Hara­juku district into a cat­walk-stop­ping traf­fic to un­veil street cool with a French twist. Paris­based de­signer Chris­telle Kocher brought her two-year old fash­ion house to the heart of Ja­panese youth cul­ture, tak­ing over a street lined with bou­tiques, which un­til shortly be­fore the show had been bustling with teenage girls dressed in Ja­pan’s dis­tinc­tive school uni­forms. Lanterns lined the open-air run­way and a sound sys­tem blasted out a techno beat, but oth­er­wise there was no adorn­ment to the dis­play of street wear-part locker room, part French boudoir.

Kocher cast real peo­ple to per­son­ify the con­cept of street fash­ion, in­clud­ing a Ja­panese DJ, a pho­tog­ra­pher and a de­signer, in a high-energy show pre­sent­ing more than 40 looks for sum­mer and win­ter. Her cast­ing was sim­i­lar to her 2015 Paris de­but, when she turned part of Les Halles into a run­way, us­ing mod­els that in­cluded what Vogue called a “girl hand­picked off the street” and one of her neigh­bors.

Tokyo yes­ter­day saw net leg­gings, jog­ging bot­toms reimag­ined as lace flares, patch­work dresses cut on the bias and tex­tured cream silk trousers for men and women, de­scribed by Kocher as a uni­sex look. There were del­i­cate neg­ligee-style slip dresses and vest tops, paired with denim or sports­wear, fab­rics with se­quins and feath­ers, and crepe ruf­fled shirt­sagain for both men and women. “The idea was to bring the energy of Paris to­gether in Tokyo,” Kocher ex­plained to re­porters back­stage af­ter the show. “We wanted to have this really pow­er­ful, sym­bolic con­nec­tion be­tween the two coun­tries and show that we can be al­to­gether.” Kocher started the la­bel in 2015 af­ter work­ing for fash­ion giants Em­po­rio Ar­mani, Chloe, Bot­tega Veneta and Dries Van Noten. — AFP

De­signer Chris­telle Kocher (front third right) poses with mod­els dur­ing her KOCHE AW16 and SS17 mix col­lec­tion show pre­sented by H BEAUTY&YOUTH at Ama­zon Fash­ion Week in Tokyo yes­ter­day. — AFP photos

Mod­els dis­play cre­ations by de­signer Chris­telle Kocher dur­ing the KOCHE AW16 and SS17.

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