Zain wins Best Employer Brand accolade at annual LinkedIn Talent Awards MENA
DUBAI: Zain Group, a leading mobile telecom innovator in eight markets across the Middle East and Africa, has been named the Best Employer Brand at the annual LinkedIn Talent Awards, celebrating the success of LinkedIn customers across the MENA region. LinkedIn operates the world’s largest professional network on the Internet with more than 450 million members in over 200 countries and territories.
Zain was honored at a gala ceremony held at the Four Seasons Hotel in Dubai on Wednesday October 19, 2016,joiningan elite group of organizations identified as being among the best employer brands in the region that utilize LinkedIn Talent Solutions to find, hire and retain top talent. In determining the winners, judges from LinkedIn analyzed the performance, results and impact of more than 850 elite organizations from the region based on several criteria that included: Career page completeness; nature of the content and creativity; engagement and reach.
Maryam Saif, Zain Group Head of Human resources commented, “This recognition as one of the region’s best employer brands is acknowledgement of our genuine efforts and confirms our strategy of focusing on relevant and personalized content, relating to our audience’s interest areas. It also provides us with an opportunity to benchmark ourselves against other companies that seek to attract the best talent. By using the power of LinkedIn, we successfully extended our reach across borders and subsequently gained interest from passive and active candidates alike.”
Saif continued, “Zain Group’s 7000 strong workforce come to work every day engaged and passionate about making a difference and delivering an exceptional digital lifestyle experience to our customers and communities. The recognition we have received from LinkedIn reflects the many years of team work, engagement, and fun that Zain has established with respect to its recruitment activities. This approach has resulted in us being able to have developed great professional friendships and we looking forward to leveraging these even further in the coming years.”
According to LinkedIn
99% of the top global brands have employees who share their content to their networks; 97% of the top global brands have employee posts contributing to their content efforts; 99% of top brands regularly share updates on their LinkedIn company page. Zain’s human resources department plays a central role in how the company manages its business in ways that build long-term success and sustainability. Itis active in inspiring strong commitment and superior performance from its people as the company believes effective people practices enhance business results. It is Zain’s corporate conviction to be an employer of choice and the company’s commitment to being a responsible corporate citizen is seen through numerous sustainable responsibility initiatives in communities where it operates, providing a strong value proposition for talent to be associated with the organization.