The best per­sonal brand­ing meth­ods you should use to­day

Kuwait Times - - BUSINESS -

When you hear the word “brand” you will most likely think of the most renowned busi­nesses and ser­vice providers you have pre­vi­ously in­ter­acted with or used. But in to­day’s hy­per-so­cial and hy­per-com­pet­i­tive world, brand­ing is no longer ex­clu­sively as­so­ci­ated with prod­ucts and ser­vices of­fered by com­pa­nies. As a tac­tic for self-mar­ket­ing and for get­ting a com­pet­i­tive-edge over other job seek­ers, brand­ing has be­come an es­sen­tial com­po­nent for the suc­cess of any pro­fes­sional. Per­sonal brand­ing is grow­ing to be one of the most im­por­tant strate­gies for se­cur­ing a job and ad­vanc­ing on the ca­reer lad­der.

De­spite the con­cep­tual sim­i­lar­i­ties, per­sonal brand­ing re­mains dis­tinct from cor­po­rate brand­ing in prac­tice. Ev­i­dently, a per­sonal brand is not a nick­name or a catchy phrase, but a col­lec­tion of com­pe­ten­cies, skills, work ex­pe­ri­ence, and ev­ery­thing else that makes some­one an ideal em­ployee. The trick is know­ing how to pro­mote a per­sonal brand and to make it stand out from the crowd in or­der to se­cure one’s ca­reer ob­jec­tives.

From, the Mid­dle East’s #1 job site, here is a quick re­view of the best meth­ods to cre­at­ing a pow­er­ful per­sonal brand that grabs the at­ten­tion of peers, em­ploy­ers and clients alike:

1. Build your Pub­lic Pro­file

Hav­ing a Pub­lic Pro­file is sim­i­lar to hav­ing an on­line busi­ness card; it is the core of your on­line per­sonal brand and it can au­to­mat­i­cally grab the at­ten­tion of both em­ploy­ers and clients. A pub­lic pro­file is es­sen­tially your win­dow to the job mar­ket and it is more invit­ing than a sim­ple CV doc­u­ment. With a Pub­lic Pro­file, you are eas­ily search­able on ma­jor en­gines (such as Google) by po­ten­tial em­ploy­ers, clients, and other pro­fes­sion­als who want to con­nect with you for ca­reer en­hance­ment op­por­tu­ni­ties. Your con­nec­tions can also en­dorse your skills or even write rec­om­men­da­tions that will be vis­i­ble on your pro­file and make your per­sonal brand more au­then­tic. You can take the self-pro­mo­tion one step fur­ther by shar­ing your pub­lic pro­file on all forms of so­cial me­dia. Join more than 11 mil­lion pro­fes­sion­als who al­ready have a pub­lic pro­file on, and start high­light­ing your skills, ex­pe­ri­ences, roles and as­pi­ra­tions in or­der to stand out.

2. Join the Con­ver­sa­tions

A Pro­fes­sional net­work­ing plat­form such as Spe­cial­ties is one of the eas­i­est way to es­tab­lish a pres­ence for your per­sonal brand within your field and to high­light your ex­per­tise among a com­mu­nity of ca­reer-driven in­di­vid­u­als. Us­ing Spe­cial­ties, you can an­swer ques­tions that other pro­fes­sion­als in the in­dus­try may have as well as ask any ques­tions you may need an­swered by peers. The way your per­sonal brand can shine is by in­te­grat­ing key­words and for­mu­lat­ing in­tel­li­gent re­sponses for the ex­ist­ing con­ver­sa­tions. spe­cial­ties en­ables you to ex­pand your on­line net­work, in­clude you in the top ranked pro­fes­sion­als in your field, and present you as an ideal can­di­date within your field. Through your con­tri­bu­tion to dis­cus­sions, you can also be en­dorsed by other ex­perts and re­ceive ranks and badges for your per­sonal brand to prove your ex­per­tise.

3. Per­fect Your CV

We all know that it can take less than 30 sec­onds for your CV to be re­viewed by an HR man­ager or a re­cruiter. In fact, it takes less than six sec­onds for your per­sonal brand to grab the at­ten­tion of the hir­ing man­ager. Em­ploy­ers are con­stantly on the look­out for can­di­dates that match their needs, and reg­u­larly skim through thou­sands of CV’s to find the pro­fes­sion­als they’re look­ing for. In­te­grat­ing key­words into your CV is ex­tremely im­por­tant to boost your job ap­pli­ca­tion, since the search al­go­rithm takes your key­words into con­sid­er­a­tion be­fore as­sign­ing your ap­pli­ca­tion a rank that is vis­i­ble to em­ploy­ers. The higher your rank, the quicker an em­ployer will view your CV. Your rank also helps boost your re­sult when em­ploy­ers are con­duct­ing a general CV search to spot the ideal can­di­date. An en­riched, de­tailed, and reg­u­larly up­dated CV is a vi­tal com­po­nent of your on­line per­sonal brand. Over 40,000 em­ploy­ers use the CV search ser­vice to find their em­ploy­ees. They type in spe­cific key­words, and if your CV matches what they’re look­ing for, you will ap­pear at the top of the re­sult list.

In ad­di­tion the afore­men­tioned tools, al­ways en­sure that all of your so­cial pro­files, whether on or other plat­forms, are pro­fes­sional, void of any­thing you wouldn’t want your boss to see, con­vey your best image and per­sonal brand, and of course, a truth­ful re­flec­tion of who you are.

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