Kuwait Times

Meryl Streep

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watch Japanese hit film “Shin Godzilla,” but that he had hesitated after learning that early in the movie the Prime Minister and members of his cabinet meet an untimely death. Also on the red carpet were main competitio­n jurors Hong Kong director Mabel Cheung, Italian actor Valerio Mastandrea, US producer Nicole Rocklin, Japanese director Hideyuki Hirayama, and French director Jean Jacques Beineix, as jury chairman.

Struggling to read a prepared speech from his smart phone, Beineix said that movies contribute to internatio­nal peace and harmony. “Together with my fellow jurors, we will be looking for audacious, creative and surprising films,” Beineix said from the stage. Though TIFF (Oct 25 - Nov 3) and its accompanyi­ng market (TIFFCOM) have raised their internatio­nal profiles in recent years, the Japanese film business has found growth elusive. Despite the addition of nearly 1,000 multiplex screens in the past decade - 2,996 in 2015 compared with 1,954 in 2005, total annual admissions have barely budged, hovering around the 165 million mark. get wide releases or hit the box office heights. Last year, Nobuhiro Doi’s feel-good drama “Flying Colors” bowed on nearly 2,000 screens in China, but its box office gross was a less-than-inspiratio­nal $5.7 million. One problem is the strong domestic orientatio­n of the big film companies and their media partners, whose adaptation­s of locally popular comics, novels or TV dramas target only the Japanese market, with foreign sales mostly an afterthoug­ht.

Also, the government’s Cool Japan initiative to spur contents exports has little relevance to the major studios, which don’t require its backing. Indie filmmakers, find jumping through the scheme’s bureaucrat­ic hoops all but impossible. Nonetheles­s, the industry scores internatio­nal breakthrou­ghs, such as Toho’s “Shin Godzilla,” which has been sold to nearly 100 territorie­s, and the megahit Makoto Shinkai animation “Your Name,” which has earned more than $150 million domestical­ly and nearly equaled the overseas sales total of “Shin Godzilla.” The festival promises plenty of surprises. Toho admits that it had no idea “Your Name” would become such a blockbuste­r. — Reuters

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