Air Ara­bia’s ‘Char­ity Cloud’ pro­gram wins ‘CSR Ini­tia­tive of the Year’ Award

Kuwait Times - - BUSINESS -

SHAR­JAH: Air Ara­bia, the Mid­dle East and North Africa’s first and largest low-cost car­rier, has won the award for ‘Cor­po­rate So­cial Re­spon­si­bil­ity Ini­tia­tive of the Year’ for its ‘Char­ity Cloud’ pro­gram at Avi­a­tion Busi­ness Awards 2016 held re­cently at the Con­rad Ho­tel, Dubai.

Cur­rently in its tenth edi­tion, the Avi­a­tion Busi­ness Awards is a pres­ti­gious event that gives out awards an­nu­ally in 15 cat­e­gories, cov­er­ing the air­line, air­port and cargo sec­tors to cel­e­brate the achieve­ments of lead­ing play­ers and their con­tri­bu­tions to the re­gion’s aerospace in­dus­try.

Adel Al Ali, Group Chief Ex­ec­u­tive Of­fi­cer of Air Ara­bia, said: “To be sin­gled out for recog­ni­tion for our CSR ef­forts speaks at length about our busi­ness philosophy that has helped us cruise to high al­ti­tudes of suc­cess. As a re­spon­si­ble busi­ness, we be­lieve that in ad­di­tion to striv­ing to make air travel more af­ford­able and de­liv­er­ing a high-qual­ity pas­sen­ger ex­pe­ri­ence, we must also com­mit to cre­at­ing op­por­tu­ni­ties that will im­prove the qual­ity of life for un­der­priv­i­leged com­mu­ni­ties.”

The top prize in the Low Cost Car­rier (LCC) cat­e­gory for Air Ara­bia comes against a back­drop of strong strate­gic gains in the past months, demon­strat­ing re­silience and busi­ness strength in an eco­nom­i­cally com­pet­i­tive en­vi­ron­ment. Long rec­og­nized as a CSR leader within the avi­a­tion in­dus­try, Air Ara­bia’s Char­ity Cloud Pro­gram was launched in 2005 in col­lab­o­ra­tion with Shar­jah Char­ity In­ter­na­tional and id ded­i­cated towards im­prov­ing the lives of the un­der­priv­i­leged through in­vest­ing in ed­u­ca­tion and health­care es­tab­lish­ments across the world. To­day, Char­ity Cloud is home for a large num­ber of schools and clin­ics op­er­at­ing in needy com­mu­ni­ties.

Air Ara­bia cur­rently op­er­ates flights to over 120 des­ti­na­tions in 33 coun­tries from five hubs across the Mid­dle East, Africa, Asia, and Europe.

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