Kuwait Air­ways to high­light trans­for­ma­tion strat­egy, new liv­ery at World Travel Mar­ket

Kuwait Times - - LOCAL -

Kuwait Air­ways, the na­tional air­line of the State of Kuwait, has to­day an­nounced it will be pro­mot­ing its five-year trans­for­ma­tion strat­egy and new liv­ery at the World Travel Mar­ket (WTM) 2016, be­ing held in Lon­don from 79 Novem­ber.

This will be Kuwait Air­ways’ sec­ond time out­ing at the world’s sec­ond most in­flu­en­tial travel in­dus­try event, which is a per­fect plat­form for com­pa­nies con­nected to the travel in­dus­try to rep­re­sent their prod­uct of­fer­ing and dif­fer­en­ti­a­tion to an in­ter­na­tional au­di­ence.

With in­no­va­tion and prod­uct de­vel­op­ment be­ing one of the key themes of WTM 2016, Kuwait Air­ways’ re­cent an­nounced trans­for­ma­tion strat­egy, new liv­ery launch, and new fleet ad­di­tions are the per­fect talk­ing points. The Kuwait Air­ways team will, there­fore, be look­ing to ce­ment ties with ex­ist­ing and new UK and global travel op­er­a­tors, as part of their par­tic­i­pa­tion at the event.

Speak­ing ahead of the event, Rasha Al-Roumi, Chair­per­son and CEO of Kuwait Air­ways, said: “World Travel Mar­ket is a proven plat­form from which to gen­er­ate new busi­ness part­ner­ships and to have our mes­sage heard by a truly in­ter­na­tional au­di­ence. We are con­fi­dent that our rep­re­sen­ta­tives and stand will both be in­stru­men­tal in de­liv­er­ing on these goals.”

“Kuwait Air­ways’ five-year trans­for­ma­tion plan got un­der­way, in 2016, with the launch of our new liv­ery and brand­ing and this trans­for­ma­tion was added to fur­ther, this month [Novem­ber], with the an­nounce­ment of our new sched­ule. This means pas­sen­gers can look for­ward to more di­rect flights, more con­ve­nient flight tim­ings, as well as in­creased fre­quen­cies along key routes.” “Lon­don, of course, is Kuwait Air­ways’ most pop­u­lar in­ter­na­tional des­ti­na­tion - now fly­ing daily - and will be the first route to make use of our new Boe­ing 777300ER fleet,” Roumi con­cluded.

World Travel Mar­ket 2016 will be held at the Ex­CeL ex­hi­bi­tions and in­ter­na­tional con­ven­tion cen­ter, in the UK cap­i­tal, sit­u­ated be­tween Lon­don City Air­port and Ca­nary Wharf. The three-day event is the largest English-speak­ing travel trade event in the world and only sec­ond in size to ITB Ber­lin.

Over the three-day event, from 7-9 Novem­ber, WTM 2016 will host around 5,000 ex­hibitors and wel­come over 50,000 par­tic­i­pants and vis­i­tors from over 182 coun­tries. Ac­cord­ing to the or­ga­niz­ers, WTM 2016 will fa­cil­i­tate ap­prox­i­mately GBP2.5 bil­lion (KD 947.3 mil­lion) worth of in­dus­try deals.

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