Canon Cen­tral and N Africa boosts re­gional pres­ence

Kuwait Times - - TECHNOLOGY -

Canon Cen­tral and North Africa (CCNA), high­lighted its com­mit­ment to the re­gion and strength­ened its pres­ence by host­ing the An­nual Partner Con­fer­ence in Nairobi, Kenya, which brought to­gether more than 100 part­ners from 44 coun­tries in Africa.

A sig­nif­i­cant event that fur­ther un­der­lines Canon’s fo­cus on be­ing closer to its cus­tomer and strength­en­ing its re­gional pres­ence, the three-day An­nual Partner Con­fer­ence served as a key plat­form for the com­pany to high­light its achieve­ments in 2016 and to out­line the strate­gic growth pri­or­i­ties and op­por­tu­ni­ties in 2017.

Ro­man Troedthandl, Man­ag­ing Di­rec­tor of CCNA, said: “The An­nual Partner Con­fer­ence is a flag­ship event by Canon that aims to dis­cuss busi­ness growth op­por­tu­ni­ties and strengthen our as­so­ci­a­tion with our part­ners, who con­trib­ute sig­nif­i­cantly to our suc­cess. Africa re­gion is of strate­gic im­por­tance to us, and with the sup­port of our part­ners, we have been able to make strong in­roads in build­ing our mar­ket share.

“This year has been event­ful for us as we ex­panded our pres­ence through sev­eral lo­cal ini­tia­tives, and we aim to take our growth to the next level in 2017 through in­no­va­tive new ap­proaches. Across all our ini­tia­tives, our goal is to cre­ate value for our part­ners and de­liver the high­est level of prod­uct and ser­vice ex­cel­lence to our cus­tomers.”

At the Con­fer­ence, Ro­man Troedthandl ex­plained the path-break­ing ini­tia­tives by Canon in the re­gion in­clud­ing its col­lab­o­ra­tion with part­ners in Morocco, Tu­nisia, and Nige­ria to open three new show­rooms in these coun­tries and the launch of Canon di­rect pres­ence in Nige­ria mar­ket by open­ing new of­fice. This re­flects Canon’s em­pha­sis on be­ing closer to cus­tomers and pro­vid­ing on­ground sup­port to them. The ex­pan­sion also com­ple­ments Canon’s sus­tain­abil­ity pro­gram Mi­raisha, which has been in­spired by the com­pany’s cor­po­rate phi­los­o­phy that em­bod­ies the idea of liv­ing and work­ing to­gether for the com­mon good. Canon par­tic­i­pated in a num­ber of award cer­e­monies this year in­clud­ing its col­lab­o­ra­tion with Kenya Fash­ion Awards to help rec­og­nize the most tal­ented per­son­al­i­ties in the fash­ion in­dus­try in Kenya, and the Uganda Press Photo Awards for which CCNA joined hands with Uganda Press Photo to ex­tend sup­port to African tal­ent, en­hance their skills, share knowl­edge on ad­vanced pho­tog­ra­phy so­lu­tions, and cel­e­brate ex­cel­lence in pho­tog­ra­phy.

CCNA signed three key part­ner­ship agree­ments this year with In­vest in Africa, Na­tional Film and TV In­sti­tute in Ghana (NAFTI) and Keny­atta Univer­sity in Kenya to train and men­tor small and medium (SME) sized print­ing com­pa­nies and strengthen the knowl­edge and skills lev­els in film and pho­tog­ra­phy in Ghana, Nige­ria, and Kenya, with the goal of cre­at­ing new and re­ward­ing ca­reer op­por­tu­ni­ties for young pro­fes­sion­als.

Ro­man Troedthandl added: “With our cor­po­rate phi­los­o­phy of ‘Kyo­sei’, mean­ing ‘liv­ing and work­ing to­gether for the com­mon good,’ we will look to main­tain our growth and pros­per­ity in the re­gion through new busi­ness ini­tia­tives while also pro­mot­ing our CSR ac­tiv­i­ties. We have set am­bi­tious goals for the African re­gion with the aim of grow­ing our mar­ket share in Nige­ria, Ethiopia, Sene­gal, Ivory Coast & Ghana, and fur­ther en­hanc­ing our pres­ence in Egypt, Kenya and Uganda. One of the key ob­jec­tives for 2017 will be to max­i­mize our growth in all the coun­tries which we be­lieve have a high po­ten­tial.”

Other up­com­ing re­gional ac­tiv­i­ties for CCNA in­clude the La­gos In­ter­na­tional Trade Fair to be held in Nige­ria from Nov. 4 to 13; the Africa In­ter­na­tional Film Festival (AFRIFF) from Nov. 13 to 20; as well as the Dealer Sem­i­nar in Ghana in De­cem­ber.

Canon also plans to open new B2B show­rooms such as the MFI Cus­tomer ex­pe­ri­ence Cen­tre in Kenya, the Ja­pan Mo­tors show­room in Ghana, and the Ja­maica Trad­ing show­room in Nige­ria. Other show­rooms to be launched later this month are Semelic in Algeria, KPS in Egypt, Arkeos in Algeria, MFI in Uganda and Tan­za­nia and De­vea Group in Sene­gal.

CCNA will con­tinue to build on the mo­men­tum through its ob­jec­tives set for 2017 in­clud­ing grow­ing and en­hanc­ing the mar­ket through mar­ket as­sess­ment with a key fo­cus on new partner de­vel­op­ment, in ad­di­tion to chan­nel ex­pan­sion and adding mar­ket value. The com­pany’s plan and strate­gies for the next year also in­clude main­tain­ing its mar­ket share by pro­vid­ing a full range of prod­ucts and man­ag­ing them by us­ing its over­all busi­ness op­er­a­tions.

LIS­BON: For­mer Brazil­ian foot­ball star Ronald­inho Gau­cho (L) and foot­ball player Luis Figo (R) hold balls on the main stage at the Web Sum­mit at Par­que das Na­coes, Lis­bon on Tues­day. Europe’s largest tech event Web Sum­mit will be held at Par­que das Na­coes in Lis­bon form Mon­day to Thurs­day.—AFP

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