Face­book tweaks race-based ad tar­get­ing pol­icy

Kuwait Times - - TECHNOLOGY -

Face­book says it will no longer al­low ad­ver­tis­ers to use eth­nic­ity as a fil­ter when it comes to tar­get­ing or hid­ing ads of­fer­ing hous­ing, employment or credit. The changes come af­ter ProPublica re­ported that , be­sides hob­bies and in­ter­ests, ad­ver­tis­ers could ex­clude spe­cific races from see­ing their ads. This could be il­le­gal in some cir­cum­stances, such as with hous­ing ads.

Al­though Face­book doesn’t ac­tu­ally ask users their race, the ser­vice can make a pretty good guess based on other in­for­ma­tion users share. On Fri­day, Face­book said dis­crim­i­na­tory ads have “no place” on the site. Rather, it says the fil­ters are de­signed for reach­ing “mul­ti­cul­tural au­di­ences with more rel­e­vant ad­ver­tis­ing.” Race and eth­nic­ity fil­ters will still be al­lowed for ads that aren’t about hous­ing, employment or credit. — AP

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