Malabar Gold and Diamonds organizes blood donation drive

Malabar Gold and Diamonds, one of the leading jewelry group with 159 retail outlets globally intends to bring a significant difference to the society by spreading the importance of blood donation. As a part of this initiative their CSR team organized a blood donation drive in association with Kuwait Blood Bank on 6th November, 2016 at Lulu Hypermarket, Dajeej, Kuwait.

The main objective of this initiative is to raise awareness among the residents in Kuwait about the importance of blood donation and to encourage maximum people to donate blood, with the support of Kuwait Blood Bank.

Malabar Gold and Diamonds encouraged their staff to be a part of this humanitarian effort for the wellbeing of the community. The program drew very good response from the public and 50 donors, including 15 staff from Malabar Gold and Diamonds participated in the blood donation drive to support this cause.

Commenting on this latest initiative, Afsal Khan, Zonal Head, Malabar Gold and Diamonds - Kuwait said, “We strive for the betterment of lives of the people in the areas of our operation. We are proud to be a part of this initiative and with the support of likeminded organizations like Kuwait Blood Bank, we would like to remind the residents of the country the role individuals can play in saving and improving human lives”. Eid Abdul Nabi Al Indhal, Head of Health Department, Salmiya along with Dr Ahmed Abdul Gaffar from Kuwait Central Blood bank who was present for the blood donation drive congratulated Malabar Gold and Diamonds for this initiative to raise the awareness among the public.

The CSR team of Malabar Gold and Diamonds organizes blood donation drive periodically in different parts of Middle East and Far East with support of authorized blood banks as a part of its ongoing CSR activities. They associate with like-minded organizations and undertake several welfare activities in different parts of the world for the poor and downtrodden section of the society.

The group supports many philanthropic activities and is always ready to take initiatives to help the deprived section in the society. The key focus areas of the CSR initiatives of Malabar Group are in the areas of Health, Education, Women Empowerment, Housing and Environment. The group, which currently has showrooms across GCC, India, Malaysia and Singapore undertakes several welfare activities with the association of like-minded organizations in the respective regions. The organization ensures that a fixed percentage of its net profit is used for CSR activities every year and the charity projects of Malabar Gold and Diamonds have touched the lives of thousands of people.