Zain or­ga­nizes PR, Ad­ver­tis­ing work­shop for GUST stu­dents

Kuwait Times - - LOCAL -

KUWAIT: Zain, the lead­ing telecom­mu­ni­ca­tions com­pany in Kuwait, or­ga­nized a two-day Pub­lic Re­la­tions and Ad­ver­tis­ing work­shop for stu­dents from Gulf Univer­sity for Science and Tech­nol­ogy (GUST). The work­shop, or­ga­nized in col­lab­o­ra­tion with the GUST PR Club, was held at the univer­sity’s cam­pus in West Mishref.

The work­shop was or­ga­nized in line with Zain’s strat­egy to­wards the sup­port of the youth and ed­u­ca­tion sec­tors. In ad­di­tion, the work­shop aimed at in­creas­ing the skills of PR and Mar­ket­ing stu­dents through shar­ing Zain’s lead­ing ex­pe­ri­ence in pub­lic re­la­tions and mar­ket­ing com­mu­ni­ca­tions. Zain’s Cor­po­rate Com­mu­ni­ca­tions & Re­la­tions and Mar­ket­ing Com­mu­ni­ca­tions teams pre­sented the stu­dents with a de­tailed ex­plana­tory work­shop about Zain’s lead­ing ex­pe­ri­ences and strate­gies in the fields of Pub­lic Re­la­tions, Edi­to­rial and Me­dia, So­cial Me­dia, Ad­ver­tis­ing, and brand­ing.

Zain hosts sem­i­nars and stu­dent field trips reg­u­larly in line with its ac­tive Cor­po­rate So­cial Re­spon­si­bil­ity strat­egy that caters to the youth and ed­u­ca­tion sec­tors. Such ini­tia­tives fo­cus on the de­vel­op­ment of school and univer­sity stu­dents’ skills through a se­ries of work­shops, de­vel­op­ment pro­grams, and in­for­ma­tive sem­i­nars. Zain co­or­di­nates sim­i­lar ac­tiv­i­ties all year­round with stu­dents of var­i­ous age groups to fur­ther in­crease their knowl­edge of the tele­com in­dus­try in Kuwait.

The com­pany is com­mit­ted to of­fer­ing school and univer­sity stu­dents with sim­i­lar op­por­tu­ni­ties on an an­nual ba­sis. Such pro­grams are tar­geted at stu­dents in col­lab­o­ra­tion with pub­lic and pri­vate ed­u­ca­tional in­sti­tu­tions in Kuwait, re­flect­ing Zain’s on­go­ing ef­forts in pro­mot­ing the ed­u­ca­tion and de­vel­op­ment of the coun­try’s youth. As a lead­ing na­tional com­pany, Zain firmly be­lieves in the ad­vance­ment of young peo­ple’s skills and ca­pa­bil­i­ties, and looks to em­power and pre­pare them for the im­por­tant roles they will play in the fur­ther progress of the coun­try.

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