Gulf Bank wins ‘Best Customer Loyalty Program in Kuwait’
Banker Middle East award for Gulf Rewards Program
Gulf Bank announced yesterday that it has been awarded the “Best Customer Loyalty Program in Kuwait” for its Gulf Rewards Program from Banker Middle East, the leading regional financial magazine. The Bank received the award from Robin Amlot , CEO of CPI Financial and Omer Hussain, Chief Commercial Officer of CPI Financial, at Gulf Bank’s Head Office on Wednesday, 16 November 2016.
Commenting on this occasion, Laila Al-Qatami, Assistant General Manager-Corporate Communications at Gulf Bank said: “It is an honor to receive this recognition for the Bank’s Gulf Rewards credit card loyalty program. Our Gulf Rewards credit card program has been received very positively by our customers and the industry, and this award further reinforces the exceptional nature of our product. We will continue to develop and provide products that fulfill our customers’ needs that are innovative and easy-to-use.”
Gulf Rewards, the fastest and most rewarding program in Kuwait, was designed to be unique and offer superior, easy-to-use benefits. Gulf Rewards includes Gulf Points, which can be redeemed for free airline tickets and hotels stays, and the Gulf Bank ‘Entertainer’ mobile app which gives our customers exclusive offers in Kuwait, UAE, and the United Kingdom.
The customer experience is simple, existing customers use their Gulf Bank online banking account to view and redeem their Gulf Points for travel and accommodations, online or through their mobile phones. Customers earn Gulf Points for each transaction made with a Gulf Bank credit card; the more a customer spends on their credit card, the more points they will earn. All existing Gulf Bank credit card holders are automatically enrolled in Gulf Rewards and the program is free for the first year and a nominal fee charged thereafter. Gulf Points can be used at any time on any airline and also at 300,000 hotels worldwide.
The Gulf Bank ‘Entertainer’ app includes a vast portfolio and wide selection of quality merchant partners offering buy one get one free instant digital vouchers, and is available for download from the App Store for iOS/iPhone and the Google Play Store for Android. Customers are able to locate participating merchants through the geo-locator on their mobiles using Google Maps. Through the system they will receive instant offers at restaurants, entertainment venues, spas, and kid’s activities. Every time a customer makes a payment transaction with a participating Gulf Bank credit card through the ‘Entertainer’ app, they will also earn Gulf Points. It is estimated that the Gulf Bank ‘Entertainer’ app provides our credit card holders with savings of up to KD 10,000 yearly.
The Banker Middle East Awards are held each year to recognize businesses in the region that have excelled in providing exceptional levels of customer service and innovation across a range of sectors, from basic banking products to high-end investment services. The awards were established to set the highest benchmarks for the industry. Every year, through a combination of in-depth analysis of financial statements and reader votes winners in various categories are selected. The nominees are selected by a panel of leading industry experts and eventual winners are decided by the more than 50,000 registered users of CPI Financial products and services.
Laila Al-Qatami and Ahmed Al-Fassam receiving the award on behalf of Gulf Bank.