Kuwait Air­ways an­nounces strate­gic part­ner­ship with Amadeus to trans­form its busi­ness pro­cesses ‘Trans­for­ma­tion Strat­egy’ con­tin­ues with tech­nol­ogy, con­sult­ing from Amadeus

Kuwait Times - - LOCAL -

In­no­va­tive. Mod­ern. Unique. Am­bi­tious. These are some of the char­ac­ter­is­tics that Kuwait Air­ways is em­brac­ing as part of the na­tional car­rier’s five-year ‘Trans­for­ma­tion Plan’. Un­der the stew­ard­ship of Chair­per­son and CEO, Rasha Al-Roumi, the Mid­dle East’s first fe­male air­line CEO, Kuwait Air­ways has un­der­taken to im­ple­ment a bold new strat­egy de­signed to re­vive the air­line’s once pi­o­neer­ing le­gacy in regional avi­a­tion, with clear in­fras­truc­tural changes and new tech­nolo­gies that will see it be­come the pre­ferred air­line link­ing Kuwait to the world, by 2021.

This trans­for­ma­tion process was an­nounced in Septem­ber this year, fol­lowed by the launch of the new liv­ery and brand­ing in Oc­to­ber. While the re­brand­ing rep­re­sents a clear vis­ual change, Kuwait Air­ways’ man­age­ment is keen to stress that the trans­for­ma­tion is not just “cos­metic”. With the help of the tech­nol­ogy and busi­ness pro­cesses of­fered by Amadeus, Kuwait Air­ways is com­pletely trans­form­ing its ap­proach to busi­ness, in an ef­fort to dou­ble its growth over the next five years.

It is to this end that, to­day, the air­line is an­nounc­ing its adop­tion of a com­plete suite of Al­tea so­lu­tions in­clud­ing Rev­enue Man­age­ment, e-Com­merce, Loy­alty Pro­grams, In­ven­tory, Reser­va­tion, De­par­ture Con­trol, Pay­ments, as well as Mo­bile and Travel In­tel­li­gence. This ex­ten­sive port­fo­lio will help the air­line cre­ate more per­son­al­ized travel ex­pe­ri­ences and adapt its of­fer­ing to cus­tomer de­mand and pref­er­ences - in real-time.

Unique to the im­ple­men­ta­tion of this project, Amadeus will be work­ing through­out the Al­tea im­ple­men­ta­tion, to sup­port Kuwait Air­ways with best prac­tices and new busi­ness pro­ce­dures, and to help en­sure a cost-ef­fec­tive and timely up­grade from the ex­ist­ing (le­gacy) sys­tem.

In or­der to keep pace with the ex­po­nen­tial growth of the avi­a­tion in­dus­try across the Gulf Re­gion, Kuwait Air­ways’ com­pre­hen­sive over­haul of many of its busi­ness pro­cesses will see the air­line work­ing its way back to be­ing the dom­i­nant car­rier in its home mar­ket with op­por­tu­ni­ties for fur­ther ex­pan­sion in the years to come.

“Kuwait Air­ways is cur­rently un­der­go­ing a wide-reach­ing pro­gram of change and this com­pre­hen­sive trans­for­ma­tion process must be driven by the mis­sion to re­assert our pi­o­neer­ing le­gacy in the re­gion’s avi­a­tion in­dus­try. By work­ing with Amadeus we are not just ap­point­ing a tech­nol­ogy part­ner, we are work­ing along­side a trusted provider with long-stand­ing ex­pe­ri­ence and ex­per­tise in the air­line busi­ness. We are con­fi­dent that the changes we are mak­ing will be the foun­da­tion blocks for Kuwait Air­ways’ suc­cess in the near and long-term fu­ture,” said Rasha Al-Roumi, Chair­per­son and CEO of Kuwait Air­ways.

“With this part­ner­ship with Kuwait Air­ways, Amadeus is start­ing a new chap­ter not just as a tech­nol­ogy provider, but as a busi­ness con­sul­tant as well. In ad­di­tion to pro­vid­ing some of the best tech­nol­ogy on the mar­ket, we want to help air­lines reach their best re­sults by shar­ing the ex­pe­ri­ence and knowl­edge we’ve ac­quired through our 30 years in the air­line busi­ness,” said Ma­her Koubaa, Vice Pres­i­dent, Head of Air­line Group, Mid­dle East and Africa at Amadeus. The im­ple­men­ta­tion of the new busi­ness pro­cesses is es­ti­mated to be a six month project, with the ‘cut over’ planned at the be­gin­ning of Q2 2017.

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