Un­prece­dented demon­stra­tion of art of pas­try and choco­late ‘Pas­try Live and Be­yond Chap­ter IV/ 2016’

Kuwait Times - - WHAT’S ON -

Un­der the theme of “Pas­try live and Be­yond Chap­ter IV”, the lead­ing FAME Co (France and Mid­dle East Co), hosted its fourth an­nual Haute Cou­ture event, fea­tur­ing a live demon­stra­tion of top notch pas­try and choco­late mak­ing-of at the Radis­son Blu Ho­tel with the par­tic­i­pa­tion of pioneer chefs who have joined the event com­ing all the way from France and Kuwait. The event which has been a true demon­stra­tion of stylish and fash­ion­able prod­ucts has gath­ered at­ten­dees amongst the “crËme de la crËme” of in­dus­try lead­ers and me­dia rep­re­sen­ta­tives.

For more than three hours Chef Benoit Vis­becq, Chef Sadiqa and Chef Omar Ad­di­haoui, have ex­celled in mov­ing the au­di­ence to a vir­tual world of un­par­al­leled art of pas­try and choco­late mak­ing-of which re­sulted in a true “Chef d’Oeu­vre” that in­dulges the sight and the savvy- tastes si­mul­ta­ne­ously.

Com­ment­ing on FAME “Pas­try Live and Be­yond Chap­ter IV”, So­phie Parou, CEO of FAME Co said: “Since its in­cep­tion in Kuwait in 2001, FAME has been at the fore­front in spread­ing out the true French cul­ture of pas­try, choco­late and bak­ery which is well renown world­wide for its au­then­tic­ity and unique taste”. “Our prime ob­jec­tive out of this event is to share with the in­dus­try part­ners as well as the au­di­ence, the qual­ity of FAME prod­ucts which are marked with unique­ness and eas­i­ness of us­age but which will also en­able true pas­try en­thu­si­asts to not only cre­ate but also in­no­vate!”

So­phie Parou fur­ther elab­o­rated that ac­cord­ingly, FAME is keen to con­stantly launch new trends in the mar­ket and not just copy­ing what others do. Hence this ren­ders FAME to be­ing one of kind. Orig­i­nally es­tab­lished in France, FAME ex­panded its roots to Kuwait in 2001; the com­pany has tremen­dously suc­ceeded in spread­ing pre­mium French bak­ery, pas­try and choco­late in­gre­di­ents, dÈ­cor and small equip­ment across Kuwait and im­ported all the way from France but also Europe. Ac­cord­ingly, FAME has be­come the pre­ferred shop­ping des­ti­na­tion for in­dus­try lead­ers who are look­ing for dis­tin­guished prod­ucts.

And to top it all, through­out its jour­ney in Kuwait, over the years, FAME has di­ver­si­fied its of­fer­ings to fur­ther cater to the mar­ket need and via con­sul­tancy for new or old busi­ness es­tab­lish­ment look­ing to im­prove their cur­rent range of choco­late, pas­try or bak­ery but also via in­di­vid­ual pas­try classes given by an ac­cred­ited French Chef who is part of FAME Co team.

So­phie Parou ended: “FAME truly changed the land­scape of the in­dus­try while rev­o­lu­tion­iz­ing the con­cept of bak­ery, pas­try and choco­late pro­duc­tion with trendy, in­no­va­tive and noble prod­ucts which per­fectly cater to the need of the Kuwaiti long­ing for out-of-the-box in­gre­di­ents cus­tom-made in or­der to el­e­vate their taste senses.”

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