Launches fash­ion line

Kuwait Times - - LIFESTYLE -

Nearly five months af­ter leav­ing Down­ing Street, Bri­tain's for­mer first lady Samantha Cameron has launched a fash­ion la­bel-re­vealed, nat­u­rally, in Bri­tish Vogue mag­a­zine. The 45-year-old wife of for­mer Con­ser­va­tive prime min­is­ter David Cameron won many fans for her smart but mod­ern style dur­ing his six years in of­fice, draw­ing com­par­isons with US first lady Michelle Obama. Art school ed­u­cated, Cameron was for­merly the cre­ative di­rec­tor of lux­ury leather goods and sta­tionery firm Smyth­son, where she re­mains a cre­ative con­sul­tant, and has also been study­ing pat­tern-cut­ting. Free from the con­straints of pub­lic life, she has now come up with her own col­lec­tion of 40 pieces which will go on sale early next year. "I felt that there was a lot of Amer­i­can and French brands out there that fit that bracket of de­signer con­tem­po­rary with the right price point and the right styling, but there aren't that many Bri­tish brands which fill that space," she told Vogue. She added: "I've spent a lot of time try­ing stuff on my friends." The brand name, Cefinn, is re­port­edly de­rived from her chil­dren's names- El­wen, Florence, Ivan and Nancy. Alexan­dra Shul­man, ed­i­tor-in-chief of Bri­tish Vogue, was quoted in The Times as say­ing that the col­lec­tion had a broad ap­peal, pre­dict­ing that it would be pop­u­lar as work­wear. "Like all de­sign­ers Samantha has re­flected her own taste in the clothes-they are quite sim­ple well-cut shapes, hard-wear­ing with a lot of con­cen­tra­tion on the fab­rics so that they won't look rub­bish by the end of a busy day and there are a lot of sep­a­rates," she said. She added: "The col­lec­tion is above your av­er­age high street price but not any­where near in­ter­na­tional de­signer prices. "This slot in the shop­ping mar­ket is ac­tu­ally do­ing very well at the mo­ment so it's a good time for her to be launch­ing." David Cameron re­signed af­ter the vote to leave the Euro­pean Union, which he had op­posed, and was suc­ceeded by Theresa May on July 13.

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