Nis­san adds two more tro­phies to its cabi­net Sec­ond Arab Wheels Awards

Kuwait Times - - BUSINESS -

The sec­ond an­nual Arab Wheels Awards, held this month at a pres­ti­gious cer­e­mony in Dubai’s Mey­dan Ho­tel, has re­sulted in Nis­san tak­ing top hon­ours in two cat­e­gories: ‘Mid­size Truck’ for the all-new Navara and ‘Large Sedan’ for the Max­ima.

“This award rep­re­sents Nis­san’s hard work and success in the Mid­dle East, and is tes­ta­ment of the com­pany’s ef­forts in in­tro­duc­ing cars that de­liver in­no­va­tion and ex­cite­ment to cus­tomers in the region,” says Samir Cher­fan, “Man­ag­ing Di­rec­tor of Nis­san Mid­dle East, “Arab Wheels is one of this region’s lead­ing mo­tor­ing mag­a­zine ti­tles and, for a car to be awarded by its expert writ­ers and read­ers, it has to be ex­cep­tional.

“That both the Navara and Max­ima won their cat­e­gories on the night should come as no sur­prise, as they rep­re­sent the best in de­sign, in­no­va­tion and tech­nol­ogy, and all of us at Nis­san are proud that they have been awarded in what has quickly be­come one of the most ea­gerly an­tic­i­pated in­dus­try awards cer­e­monies on the calendar.”

For a car to be el­i­gi­ble for an Arab Wheels Award, it must be ‘all-new’ or ‘sig­nif­i­cantly facelifted’ and have been on sale for three months prior to the an­nounce­ment of the nom­i­na­tions. Awards are de­cided on by a vot­ing process that is di­vided ‘fifty-fifty’ be­tween jury mem­ber votes and those made by the ti­tle’s read­ers via an on­line vot­ing process.

“Our expert judg­ing panel is made up of three promi­nent au­to­mo­tive jour­nal­ists from the Mid­dle East,” adds Is­sam Eid, Arab Wheels’ Edi­torin-Chief. “Be­tween them, the ju­rors have many years of re­gional ex­pe­ri­ence and they know what makes a car suit­able for the Mid­dle East mar­ket. Nis­san has been an in­trin­sic part of the mar­ket here for decades and is com­pletely in tune with its cus­tomers’ de­mands and ex­pec­ta­tions - which is why the rugged all-new Navara and dy­namic new Max­ima won their cat­e­gories. They set new stan­dards in their classes and fully de­served their tro­phies.”

The all-new Navara has al­ready been named In­ter­na­tional Pick-up of the Year 2016 in Europe and builds on Nis­san’s 80-year pick-up her­itage by com­bin­ing tough­ness and moder­nity to make the ideal ve­hi­cle for dual users who de­pend on their ve­hi­cles for pro­fes­sional and per­sonal use. It in­tro­duces much in the way of new tech­nol­ogy, safety, com­fort and fuel ef­fi­ciency, which is un­ri­valled in its class. It also out­shines its ri­vals as the seg­ment leader in torque and power, of­fer­ing 403Nm and 168hp re­spec­tively, from its two en­gine op­tions.

As for the new Max­ima, this com­pletely re­designed 8th gen­er­a­tion car is the sporti­est model ever. Cre­ated by driv­ing en­thu­si­asts for driv­ing en­thu­si­asts, it looks unique and its ‘four­door sports car’ po­si­tion­ing is per­fectly matched to its style, tech­nol­ogy and per­for­mance ca­pa­bil­i­ties.

The Max­ima’s 3.5-liter VQ-se­ries V6 has been re­designed with more than 60 per cent new parts com­pared to the pre­vi­ous model and gen­er­ates a pulse-quick­en­ing 300hp yet man­ages to be 15 per cent more ef­fi­cient than its pre­de­ces­sor. The V6 is com­ple­mented by a new, per­for­mance-ori­ented Xtronic transmission that fur­ther en­hances the Max­ima’s ex­cit­ing driver dy­nam­ics, set­ting it apart as unique in its seg­ment.

Win­ner of Mid­size Truck - Nis­san Navarra.

Win­ner of Best Large Sedan Award - Nis­san Max­ima.

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