Touts French-speak­ing African mar­ket with

Kuwait Times - - LIFESTYLE. -

The Walt Dis­ney Com­pany is set to ex­pand its foot­print across French-speak­ing Africa. The com­pany is host­ing the screen­ing of "Moana" - dubbed in Ara­bic — at the Mar­rakech Film Festival to­day. "Moana" marks the first Dis­ney movie to be shown at the festival and the first Dis­ney film to be dubbed in Ara­bic in the Ma­grehb, which in­cludes Morocco, Tu­nisia and Al­ge­ria. Dis­ney has tra­di­tion­ally limited Ara­bic dub­bing to Mid­dle-Eastern coun­tries. Au­di­ences in for­mer French colonies - Morocco, Tu­nisia and Al­ge­ria — only had ac­cess to Dis­ney movies dubbed in French up un­til now, even though Ara­bic is in­creas­ingly con­sid­ered the pri­mary spo­ken lan­guage.

The move is part of Dis­ney's strate­gic push into French­s­peak­ing Africa, a mar­ket boast­ing a fast-grow­ing mid­dle-class and young con­sumers who of­ten have a taste for Hol­ly­wood films as well as family en­ter­tain­ment and mer­chan­dis­ing. Within the next year, Dis­ney will aim at ex­pand­ing the scope of its re­leases in French-speak­ing Africa (span­ning Abid­jan, Ivory Coast, Gabon Tu­nisia, Morocco, Al­ge­ria and Tu­nisia), an­tic­i­pat­ing the growth of the the­atri­cal land­scape. France's largest cin­ema cir­cuit, the Gau­mont-Pathe the­ater chain, is ex­pected to launch in the region next year.

Just last week, The Walt Dis­ney Com­pany inked a multi-deal with Canal Plus to distribute its films and TV se­ries (from Mar­vel Stu­dios, Dis­ney Pixar, Lu­cas Film and Stu­dio Ghi­bli) on Canal Plus chan­nels in Africa and well as to distribute Dis­ney's four chan­nels, in ex­clu­siv­ity. Dis­ney also just sold first-run rights to the ABC Stu­dios-pro­duced hit show "Black-ish" to Afrostream, the sub­scrip­tion-based VOD ser­vice ded­i­cated to AfricanAmer­i­can, African and Caribbean films. — Reuters

Newspapers in English

Newspapers from Kuwait

© PressReader. All rights reserved.