Al­ghanim In­dus­tries, Slim Chick­ens sign part­ner­ship

Agree­ment to de­velop Slim Chick­ens Mid­dle East­ern pres­ence MENA-re­gion Slim Chick­ens lo­ca­tions to open in early 2017

Kuwait Times - - FRONT PAGE -

Slim Chick­ens, a leader in the “bet­ter chicken” seg­ment of fast-ca­sual restau­rants, will con­tinue ex­pan­sion of its fresh chicken con­cept for the first time out­side of the United States through a part­ner­ship with Al­ghanim In­dus­tries, one of the largest pri­vately owned com­pa­nies in the Mid­dle East and North Africa (MENA). The two com­pa­nies an­nounced yes­ter­day that they have en­tered into a mas­ter fran­chise agree­ment that will en­able Al­ghanim In­dus­tries to in­tro­duce the Slim Chick­ens brand and din­ing ex­pe­ri­ence across the MENA re­gion.

Al­ghanim In­dus­tries, based in Kuwait City, Kuwait, owns and op­er­ates more than 30 busi­nesses in 40 coun­tries across the MENA, Turkey, In­dia and South East Asia. Since its found­ing more than a cen­tury ago, con­sumer-ori­ented busi­nesses have grounded the com­pany. Today, its grow­ing port­fo­lio of 300 brands in­cludes a num­ber of US part­ners, in­clud­ing Gen­eral Mo­tors, Ford, Mars, Whirlpool, Wendy’s and Amer­i­can Ex­press.

Founded in 2003 in Fayetteville, Arkansas, Slim Chick­ens is com­mit­ted to pro­vid­ing a “Life Chang­ing Chicken” ex­pe­ri­ence in its sec­tor of the restau­rant in­dus­try, with a fo­cus on high qual­ity, fresh chicken. The down-home South­ern brand fea­tures hand-breaded and grilled chicken ten­ders and wings paired with hand­made dip­ping sauces - there are 10 in all to ren­der ex­cep­tional fla­vor that con­tin­ues to earn ad­mi­ra­tion from guests and food crit­ics alike.

The first MENA-re­gion Slim Chick­ens restau­rant is ex­pected to open in Kuwait in March 2017. This will be fol­lowed by a rapid brand roll­out across the en­tire re­gion. Al­ghanim In­dus­tries Chair­man Ku­tayba Al­ghanim pointed out: “We are com­mit­ted to ex­pand­ing our port­fo­lio by part­ner­ing with one of the most pi­o­neer­ing, value-based con­sumer com­pa­nies in the world, and we look for­ward to in­tro­duc­ing the Slim Chick­ens con­cept to con­sumers across the Mid­dle East.” The Chair­man added: “Al­ghanim In­dus­tries has a proud track record of de­vel­op­ing suc­cess­ful busi­nesses with huge growth potential that meet the needs of the re­gion’s ex­pand­ing con­sumer base.”

“Through our part­ner­ships over the last few years, we’ve gained a deep un­der­stand­ing of con­sumers’ ex­pec­ta­tions for food and bev­er­age of­fer­ings in the MENA re­gion,” said Al­ghanim In­dus­tries CEO Omar Al­ghanim. “Slim Chick­ens is one of the fastest grow­ing brands in the United States and we have no doubt that it will en­joy the same suc­cess in the Mid­dle East. Al­ghanim In­dus­tries and Slim Chick­ens share key val­ues: Both have strong com­mu­nity ties, an un­com­pro­mis­ing ap­proach to qual­ity and strive, con­stantly, to ex­ceed cus­tomers’ ex­pec­ta­tions. We couldn’t be more ex­cited to help de­velop the Slim Chick­ens brand in­ter­na­tion­ally, and open the first store out­side of the US mar­ket in our re­gion.”

Slim Chick­ens CEO Tom Gor­don also spoke of the two com­pa­nies’ shared val­ues, and pi­o­neer­ing ways: “Al­ghanim In­dus­tries’ legacy of pro­vid­ing high-cal­iber cus­tomer ser­vice and first-class prod­ucts made this a one-of-a-kind op­por­tu­nity for our brand,” he said. “Over the past months we’ve learned about the com­pany, the peo­ple and the val­ues shared between our two or­ga­ni­za­tions, and our align­ment couldn’t be closer.”

“We are truly thrilled and hon­ored to part­ner with Al­ghanim In­dus­tries, and we look for­ward to work­ing with the en­tire Al­ghanim In­dus­tries team to bring our fresh, hand crafted recipes and south­ern hos­pi­tal­ity and ser­vice to the Mid­dle East,” Tom Gor­don added. “Slim Chick­ens is about hon­est food, so­cial meals, and a com­mit­ment to lo­cal com­mu­ni­ties. This part­ner­ship will al­low us to ex­pand that vi­sion and voice in a new and ex­pan­sive ca­pac­ity, and con­nect with val­ued guests through­out the MENA re­gion.”

Al­ghanim In­dus­tries is ac­tively ex­pand­ing its Food & Bev­er­age (F&B) port­fo­lio, which be­gan in 2013 with its fran­chise agree­ment with UK-based Costa Cof­fee, the sec­ond largest cof­fee­house chain in the world. In 2015, Al­ghanim In­dus­tries ac­quired the rights to de­velop US-based Wendy’s restau­rants across the MENA re­gion - the deal in­cluded all ex­ist­ing lo­ca­tions in the United Arab Emi­rates, and pro­vided for fur­ther ex­pan­sion into Kuwait in 2016 and Saudi Ara­bia in 2017. Slim Chick­ens is Al­ghanim In­dus­tries’ lat­est ad­di­tion to its rapidly grow­ing F&B port­fo­lio.

Al­ghanim In­dus­tries is one of the old­est and largest, pri­vately-owned com­pa­nies in the MENA re­gion. Founded over a cen­tury ago, in Kuwait, the com­pany today em­ploys more than 14,000 peo­ple in 30 busi­nesses across 40 coun­tries in the Mid­dle East, North Africa, East­ern Europe and Asia. Al­ghanim In­dus­tries is a mar­ket leader in al­most ev­ery ma­jor sec­tor of its op­er­a­tions, which in­clude: en­gi­neer­ing, re­tail, au­to­mo­tive sales and ser­vice, in­su­la­tion and pre-en­gi­neered steel build­ing struc­tures, lo­gis­tics and ware­hous­ing, fast mov­ing con­sumer goods, food & bev­er­age, oil & gas, of­fice au­to­ma­tion, ad­ver­tis­ing, in­sur­ance, con­sumer credit and travel.

The com­pany is ac­tively grow­ing its brand port­fo­lio, with a fo­cus on top-tier global part­ners. Among them: Avis, Bri­tish Air­ways, Bri­tish Pe­tro­leum, Cathay Pa­cific, Dae­woo, Honda, Sain­tGobain and Toshiba. Ad­di­tion­ally, Al­ghanim In­dus­tries has cre­ated a num­ber of suc­cess­ful re­gional busi­nesses, in­clud­ing X-cite (con­sumer elec­tron­ics), and Safat Home (lifestyle and home fur­ni­ture).

Slim Chick­ens

Slim Chick­ens opened in 2003 in Fayetteville, Arkansas, with a fo­cus on culi­nary ex­cel­lence in a fast-ca­sual set­ting. Guests can al­ways ex­pect fresh chicken ten­ders and wings cooked to or­der and served with hand­made dip­ping sauces made from scratch. With more than 40 lo­ca­tions today and a fa­nat­i­cal fol­low­ing in 10 states, our eternally cool brand is lead­ing the “bet­ter chicken” seg­ment, and in­tends to grow to 600 restau­rants na­tion­wide over the next decade. Slim Chick­ens is prov­ing that South­ern hos­pi­tal­ity is not just for the South: Ev­ery­one, ev­ery­where, ap­pre­ci­ates hon­est food and so­cial­iz­ing with friends and neigh­bors.

Tom Gor­don and Omar Al­ghanim sign­ing the con­tract.

Tom Gor­don and Omar Al­ghanim

One of the lat­est Slim Chick­ens stores in the USA.

Al­ghanim In­dus­tries Chair­man Ku­tayba Al­ghanim

Newspapers in English

Newspapers from Kuwait

© PressReader. All rights reserved.