Food Choice, Golden Spon­sor of Horeca 2017

Kuwait Times - - LOCAL -

KUWAIT: Food Choice Com­pany’s CEO Mar­wan Fares praised the Horeca Kuwait ex­hi­bi­tion and its abil­ity to at­tract com­pa­nies spe­cial­iz­ing in hos­pi­tal­ity, food in­dus­try and ho­tel re­quire­ments, in ad­di­tion to travel, trans­port, oil and con­struc­tion firm.

Fares added that with that in mind, Food Choice de­cided to par­tic­i­pate in the event against as a golden spon­sor, in­di­cat­ing that “it is of great sig­nif­i­cance to take part to en­hance the com­pany’s ex­pan­sion plans.”

Fol­low­ing the suc­cess it has achieved ever since its es­tab­lish­ment, Food Choice in­tends to con­tinue grow­ing and ex­pand­ing in­ter­na­tion­ally us­ing var­i­ous unique cre­ative ideas, Fares stressed. At the same time, the com­pany is keen on sup­port­ing new cre­ations and ob­serv­ing health qual­ity stan­dards in cater­ing and re­tail ser­vices, he added.

In ad­di­tion, Fares noted that Food Choice was es­tab­lished in 2005 to sup­ply the Kuwaiti mar­ket with world­stan­dard food prod­ucts, which soon earned it a good rep­u­ta­tion for its keen­ness on find­ing in­no­va­tive so­lu­tions and pro­vid­ing var­i­ous ser­vices for ho­tels, restau­rants and depart­ment stores. This went side by side with in­tro­duc­ing in­ter­na­tional high qual­ity prod­ucts in­clud­ing meat, pas­try, cheese, seafood and bev­er­age brands such as Monin, Val­rhona, Bonn Ma­man and the lead­ing New Zealand dairy prod­ucts brand of Fon­terra to lo­cal mar­kets, he added.

Fares fur­ther in­di­cated that Food Choice also launched its own brand of a wide range of food prod­ucts that it dis­trib­utes in Mid­dle East mar­kets. “This suc­cess would not have been achieved if it were not for our strat­egy of em­ploy­ing highly qual­i­fied and ex­pe­ri­enced staff,” he con­cluded.

Horeca Kuwait 2017 has so far at­tracted over 70 com­pa­nies due to dis­play their prod­ucts in the pres­ence of a group of in­ter­na­tional ex­perts and chefs and a large group of com­pany and ho­tel own­ers. The ex­hi­bi­tion is or­ga­nized by Lead­ers Group in col­lab­o­ra­tion with Hos­pi­tal­ity Ser­vices Com­pany at Kuwait In­ter­na­tional Fair­grounds in Mishref on Jan­uary 16-18, 2017. It takes place un­der the pa­tron­age of Min­is­ter of In­for­ma­tion, State Min­is­ter for Youth Af­fairs Sheikh Sal­man Al-Hu­moud Al-Sabah.

Mar­wan Fares

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